By Laila Maline
The job and business sectors are more competitive than they’ve ever been this 2024. In order to succeed, you’ll need to differentiate yourself with a unique personal brand. And one of the first steps is to create a strong personal brand statement. This brief statement will serve as the backbone for all of your future branding initiatives, so if you want to stand out, it has to be distinct from everyone else’s.
In this blog, we’ll explore how to make a personal branding statement that stands out. Also, we’ll look at 10 creative personal branding statement examples to get you started.
What is a personal brand statement?
Source: Unsplash
A personal brand statement can be a sentence, a phrase, or an expression that describes what you do exceptionally great in your niche. It highlights your experience, expertise, and motivation so that others can quickly grasp who you are and what you have to offer. Consider it your signature phrase — a tagline or slogan for self-marketing! Brand statements should also pique readers’ interest and persuade them to learn more about your services.
So, your personal brandbook statement should be short and interesting, but it should also include enough engaging information to represent your worth and personality. Moreover, it should reflect your confidence in the work that you do.
Here’s a tip: with a strong personal branding statement, you’re positively enhancing speaking events, job interviews, promotions, client connections, and even the success of your entire business.
10 Personal Brand Statement Examples for 2024
To help you get started, here are 10 engaging and creative personal brand statement examples that’ll give an inspirational kick-start to your branding content.
1. “I build and grow SaaS companies.”
Do you have a specialty or a specific industry that you cater to? Consider incorporating it into your own branding statement, as Sujan Patel has.
Sujan Patel is a well-known digital marketer who boasts that he “grows companies.” This is a powerful personal brand statement because he isn’t just stating that he helps businesses thrive. He claims that he’s responsible for the creation and expansion of businesses. It quickly captures the attention and engages readers since it’s a bold claim.
2. “50% Marketing, 50% Geek – 100% Social Business Results!”
Pam Moore is the founder and CEO of Marketing Nutz. She describes herself as half geek and half marketing, which together result in 100% social business results. So, her personal brand statement shows that she’s a witty and passionate marketing and social media pro.
The words she picks and the way she puts them together reveal a great deal about who she is. The statement is original, feels authentic, and exudes confidence, thus it helps her stand out among the rest.
Bonus: 5 Influential Women And Their Personal Branding
3. “Let’s Build Job-Free Income.”
Wouldn’t it be nice to get paid without having to work? Of course, it would. This is why Nick Loper’s personal brand statement works so well. Nick’s blog, Side Hustle Nation, explores the various ways entrepreneurs can start their own business and finally leave the corporate world.
By using terms like “job-free income,” he can pinpoint exactly what his audience is looking for, allowing him to capture their attention right away. Also, with the word ‘Let’s’, it implies that it’s a collaborative effort, where both you and him will be working towards a common objective.
Consumers have many options when it comes to products, but a distinctive statement can help them choose you every time. And, with AI slogan generators like Simplified’s, you can create a tagline in seconds. Simply provide a few pointers to develop an automated branding statement, and watch your brand grow.
4. “I’m here to help you build a successful, profitable, enjoyable business. Using smart, creative, simple digital marketing tactics.”
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Kate is a copywriter who specializes in expanding the reach of small enterprises. Her personal brand statement could have just concentrated on her copywriting skills or her SEO expertise. Instead, she speaks directly to her intended audience and explains how she can benefit them. It’s important to remember that it’s not only about what you can do but also about how you do it.
5. “I believe in you… Now you must believe in yourself.”
This is one personal brand statement example that shows experience as Dave Nelson is a qualified personal trainer who suffered from obesity. Because he conquered his own weight challenges by believing in himself, this helped create his brand foundation and gave him credibility. His personal brand statement motivates others to believe in themselves.
This is a simple yet powerful statement that precisely aligns with his brand awareness objectives. He inspires individuals to develop a good worldview so that they begin learning to live healthier and more active lifestyles.
6. “The Internet tells a story about each of us. Take control of yours.”
Who’s better than a personal branding coach to look up to for a personal brand statement? Irene Koehler conveys her message fast and clearly by using action words that emphasize making a change. It’s simple and shows the level of motivation and value she’d offer her clients.
Bonus: 4 Steps to Building Your Personal Brand
7. “Everything is Figureoutable.”
Marie Forleo’s personal brand statement is concise and effective. It’s just three words, but it empowers readers in business matters and personal challenges as well. More than its meaning, Marie Forleo is well-known for as a life coach, business strategist, and author. She’s an inspiration and helps people in creating a business by hosting training programs.
8. “Turning Clicks into Customers.”
Like Marie Forleo’s brand statement, this one by Neil Patel is a great personal brand statement example that’s short and catchy.
His personal brand statement shows his credibility in the industry by using social media ‘jargon’, like “clicks”. Plus, it gives his readers ideas on his approach as a master digital marketer. He only has four easy steps on how to learn marketing and effectively ‘turn clicks into customers’.
9. “Empowering ridiculously good marketing.”
Ann Handley is a keynote speaker and author who effectively empowers others with ridiculously good marketing. She’s a digital marketing pioneer and she helps marketers, small business owners, and more to boost their marketing teams and campaigns.
Her personal brand statement is a good example of how important it is to embody it because the brand statement affects the way people see you for the first time (just like how first impressions work).
10. “I help entrepreneurs grow social platforms.”
The last personal brand statement example is from Jasmine Star’s Instagram bio. She’s a photographer and business strategist who specializes in helping others build their brand and market themselves on social media.
Another thing to note is where she put her personal brand statement: on her Instagram bio. This matters because Instagram is one of the most popular social platforms and having your brand statement in the forefront of your profile will help in your overall brand image. Of course, it’s also important to post quality content on your profile for users to actually see your account.
Source: Simplified
With Simplified’s graphic design editor, you can create all types of copy with premium designs and even automate your posts so you don’t have to worry about manually posting it. Plus, you don’t need to be a professional to use the tool (Simplified has one-click editing tools!).
So, How Do You Write A Personal Brand Statement?
These 10 personal brand statement examples show us that there are many ways to craft the perfect personal brand statement. While others are a little longer or may include more detail in the language they all make are clear in expressing who they are is, what they do, and the value they provide. It’s also just a just a starting point to inspire and guide you in crafting your own unique statement. Remember, your personal brand statement should reflect your values, passions, and goals.
Hopefully, these creative personal brand statement examples provide the insight and inspiration you need on how to develop your own.
Source: Simplified
But if you’re looking for a little help to get started, then look no further. Simplified’s AI writer can help you generate a quriky and fitting personal brand statement. The AI-powered tool can simplify the process of coming up with clear and catchy statements to help you show the world your unique offering.
