With social media algorithms promoting accounts with a higher post frequency, organizing your content has become indispensable. According to social branding experts, delivering a consistent brand image through a regular posting schedule can greatly benefit online visibility. But in these competitive times, how can a social media brand stay organized across all platforms? It is right where the power of social media calendars comes in to save the day- literally!
Moreover, with structured marketing delivery, you can easily beat the algorithm odds without compromising on quality. In this blog, we will take you through the steps of building one for your brand. Further, we’ll go over some practical tips on what, when, and how to post. So let’s get started!
Purpose of a social media calendar
“81% of organizations use social media publishing/analytics tools. Content creation/collaboration/workflow tools increased from 48% in 2019 to 58% in 2020.” – Sprout Social, 2021
As with any personal calendar or bullet journal, a social media calendar allows you to plan your social branding strategies ahead of time. It’s essential for any social branding process so that you never have to worry about any last-minute posts. No more hasty captions and misspelled hashtags after a random burst of midnight inspiration!
Additionally, it gives you the medium to keep up with deadlines, manage campaigns and track user analytics. So no matter what app or format you use to create one, a well-structured calendar will accurately reflect what your audience enjoys and how you can improve.
3-Steps to create a social media brand calendar
1. Find relevant themes and topics
The goal of every social media strategy is to create audience-friendly, and most importantly, relevant content. And whether it’s finding trending topics via hashtags or using an authentic brand voice to give your two cents on Twitter – social branding plays a vital role in your online presence.
Simplified Tip: Use your platform to create a representative space for diversity and inclusion. Maybe do an account takeover by employees during Black History Month or Pride Month! Read our artboard guide to build your designs- right here on Simplified.
2. Organize post dates
Knowing in advance when to post your well-thought-out content can help even the best brands on social media to gain higher engagement rates. For instance, keeping a record of the online-user hours, demographic details, and the relation between high-reach posts with the hashtags used. To be more specific, adhere to consistent post schedules and engage with your followers (comments, DMs, or story polls).
So strike when the iron’s hot: the more you know when to reach them, the higher chances of them interacting with your social branding CTAs (Call-to-Action)!
Simplified Tip: Play by the algorithm rules to boost your online visibility. Most preferably,
- Instagram: 1-2 posts/day
- Twitter: 15 tweets/day
- Facebook and LinkedIn: 1 post/day
- Pinterest: 11 pins/day
3. Draft your copy
The last step in your social media brand calendar is to gather all your fun ideas, brand campaigns, announcements, etc., and decide how to describe them. Make sure to include CTA phrases in the form of landing pages (“Link in Bio“) and engaging power phrases (like, “Stay tuned!” or “Check out now!“). Further, remember that with any copy, it’s essential to stay true to your brand voice. Not only will this help you in standing out from the crowd, but it will build a persona that’s unique to your social media brand.
For example, using quick-wit in your replies to people’s tweets can gain you loads of followers or even get you trending!
Simplified Tip: Follow the KISS method in writing your caption- Keep It Short and Simple! Ideally, Instagram: 241 characters + 11 hashtags Twitter: 103 characters and 2 hashtags Facebook: 111 characters + 0 hashtags LinkedIn: 149 characters + 0 hashtags