Pinterest is a place where you can find healthy recipes, home design inspiration, and so much more. But did you know that more than 25% of user time is spent shopping on Pinterest? If you’ve found your way here and are looking for tips on how to sell on Pinterest, you’ve come to the right place! Like any other social media platform, Pinterest shows users content based on what they’re interested in, and we’re here to show you how you can use that algorithm to your advantage when it comes to advertising your products on Pinterest.

In this guide, we’re going to explore the whys and hows of Pinterest. Why is Pinterest important for your brand’s social media marketing strategy? How can you grow your brand and sell on Pinterest in 2021?

Keep reading to find out!

The Whys of Pinterest

Chances are that you’re here for one of three reasons:

You already have a Pinterest shop and are looking to scale.

OR

You’re interested in setting up your business on Pinterest.

OR

You want to know what’s so great about selling on Pinterest.

What Makes Business on Pinterest Worthwhile?

First, let’s take a look at some statistics to understand why you should incorporate Pinterest in your social media marketing strategy:

  • Pinterest users are 3x more likely to click on and learn about products compared to any other platform.
  • 9 out of 10 users are on Pinterest to get design inspiration for their homes, offices, and other living spaces.
  • Pinterest has more monthly active users than Twitter and Snapchat combined. Yes, you read that right.

via GIPHY

Therefore, Pinterest not only drives sales, but also influences decision-making behaviors that will drive more traffic to your shop. Additionally, since we’ve all been spending more time indoors since the pandemic started, online shoppers are flocking to Pinterest to find more decor and furniture ideas for their homes.

Simplified’s 5 Tips on How to Sell on Pinterest

Whether you’re a small shop owner, a brand strategist, or a CEO, there’s always more to be learned about the cutthroat world of social media marketing.

1. Create Stunning Visual Content

First, it’s important to bear in mind that, when it comes to the question of how to sell on Pinterest, the platform is chiefly based on aesthetics. There are literally billions of pins on this platform, so you too have to create gorgeous visuals in order to make your Pinterest shop stand out from the crowd.

  • You might want to consider hiring someone to take professional photographs of your products.
  • Your choices of fonts and colors, whether trending or classic, also need to align with your brand identity.
  • Finally, your graphics need to optimized for the platform before you start to sell on Pinterest.

Don’t worry about measuring the exact dimensions of the graphics you make, simply log into your Simplified account and start designing Pinterest posts optimized to share!

For example, we love Swarovski’s Pinterest shop with stunning photographs and bold colors!

Source: Pinterest

Related: Why Your Brand Needs Evergreen Content

2. Communicate With Your Audience

No matter what products you have to sell on Pinterest, your customers want to hear from you. So, give your audience a sneak peek of your business operations. What’s it like to run a Pinterest shop? How did you conceptualize your latest product? In any social media marketing strategy, connecting with your audience in real-time is encouraged, because it allows your shoppers to realize that a person or a whole village runs the brand they are buying from. For instance, we recommend browsing through LUSH on Pinterest to learn how to write compelling marketing copy that will appeal to your target audience.

Related: Effective Tips To Boost Your Pinterest Marketing

3. Know Your Target Audience

Statistics clearly show that more than 60% of Pinterest users are women. Additionally, GenZ and millennials are driving the platform’s growth. These insights may seem skewed or arbitrary, but they’re essential to know if you want to sell on Pinterest consistently and scale your brand. For example, sharing a meme about self-care on your feed hits the sweet spot between incorporating demographic trends and marketing products to a younger clientele. Take a cue from Allure below:

Related: Gen Z Marketing: Reaching Your Audience How They Want

4. Hacking Pinterest SEO

Pinterest is a visual search engine—so using the right keywords will help your content reach the right audience. Keywords are the building blocks for search engine optimization, and there are a few ways to do keyword research on Pinterest. For example, you can use guided search to see automatic suggestions or draw inspiration from hashtags.

  • The right keywords can inspire content for your blog, website, social media accounts, and more. This might be overwhelming for small business owners and freelancers who are looking to sell on Pinterest but don’t know where to start. How about trying Simplified’s Hashtag Generator for some inspiration?
  • Rich Pins: Rich Pins are the best way to boost SEO on Pinterest! There are four types of Rich Pins you can use on Pinterest: “Product”, “Article”, “App”, and “Recipe”.

Related: Why Visual Content Is The Future Of Marketing?

5. Writing Powerful Copy

Does your Pinterest shop have what it takes to stop your audience from scrolling past your brand’s page? Creating stunning graphics is definitely thumb-stopping, but you want your audience to actually stay and linger on your brand’s feed. So, how exactly do you sell on Pinterest using powerful copy?

  • Profile: The description section should be filled out with relevant keywords for your industry.
  • Pin Titles: Pin titles can be up to 100 characters long. Here, it’s best to keep your title simple, compelling, and relevant.
  • Pin Descriptions: Choose the words to describe your products in a way that appeals to your audience. (Take a whirl with Simplified’s Product Description AI tool!)

For example, Good Morning America keeps their profile crisp and punchy:

compelling-copy-pinterest

Related: Fresh Social Media Engagement Ideas For Your Brand

Get designing and generating powerful copy for your Pinterest shop for free with the all-in-one platform, try Simplified today!

You may also like

Leave a reply

Your email address will not be published. Required fields are marked *

More in:Marketing