Every business owner knows how good sales strongly rely on a well-established market presence. As with any offline store, e-commerce websites need a fool-proof marketing strategy that drives in potential buyers who align with your brand niche.

Based on the AIDA model, you can develop an e-commerce marketing strategy that will help you encourage a loyal and genuine audience base for all your campaigns! Additionally, it will also be quite useful when you simply need to get the word out while ensuring actual audience interest.

But what is this exactly and how do I use this for my e-commerce website?

In this Simplified guide, we will answer this exact question by breaking down the four components of the model: Awareness, Interest, Desire, and Action. -knuckle cracks- Let’s begin!

A – Awareness (spreading your word)

(Source: smartinsights.com) Psychologically researched, this model will tap into buyers’ cognitive stages

Though coined by fishermen, the phrase “Cast a wider net” stands true for anyone building an audience base for their e-commerce marketing strategy. Unless you get your word out, you are solely dependent on luck or a chance for people to find your products.

It’s similar to how creating a social media account for your business will not help people discover what you have to offer!

“Nearly half (48 percent) of online shoppers simply head straight to a large e-commerce marketplace. – Oberlo

  • Running advertisements
  • PR campaigns
  • SEO blog marketing
  • Hashtags for engagement
  • Influencer promotions

These are just some of the many things e-commerce websites incorporate in their marketing strategies for awareness-spreading.

I – Interest (building through products)

(Source: Darren Maen) Designing an interactive and minimal design can help your audience find items that they truly like!

Once your word is out, your next step in marketing is to be able to prove to your audience how you are well-equipped for their product needs.

This is exactly the idea of interest in the AIDA Model – you retain your customers by providing them a source of trust.

A good way of doing this is through:

  • Giveaways
  • Email newsletters
  • Trial plans
  • Free samples and delivery
  • Sharing customer ratings and testimonials

Simplified Tip: Feel free to check out our collection of templates to design your marketing assets. Posts, Stories, or Ads – we have them all ready on your workspace!

D – Desire (turning like into want)

(Credit: Happy Socks) Messages on your e-commerce website starting with “Be The First…” can add customer value and encouragement

So far, we know that the people you have gathered into your e-commerce marketing funnel are the ones who are interested in your products. The ‘Desire’ stage takes it one step ahead and helps you communicate your brand identity and personality to this audience.

  • Prove your worth: Firstly, show people how your voice perfectly overlaps what they are looking for.
  • Engage: Communicate with them at every step of the sales journey. This can include website chat boxes, feedbacks, social media comments and DM marketing.
  • Standing out: Making people feel exclusive about their knowledge of your platform encourages retention. Make use of invite-only events, loyalty-based rewards, referrals etc.

And finally, A – Action

(Source: Nadia Beyaeva) Try inviting your potential customers to join your email audience by offering a First Purchase discount!

CTA (Call-To-Action) words for example :  “Special Sale Now!“, “Hurry!” or “Limited Period Offer” are some of the most common examples of links that get people to visit your desired landing pages.

Therefore, use your platforms to the fullest, even if it’s an email newsletter or a social media post. These help people find their way to your product placement on an e-commerce website.

That’s all for now, folks. You can check out our Simplified templates that can help you get started with devising the best marketing strategy for your online store, in just minutes!

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