A brand synonymous with creativity would easily be considered as Apple. It has always promoted “think different” and that is one of the reasons it has always topped the list when it comes to innovation and design.

It is mostly assumed that creativity in marketing is related to design.

But creativity has a much wider horizon than just design. Also, it is more of imaginative and ingenious thinking. Moreover, creative marketing can help your business stand out from the rest of your competitors and grab the attention of your target audience, which will intern increase your sales and profits.

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Related: How To Overcome A Creative Block

1. Drives originality

“Creativity is intelligence having fun.”

Albert Einstein

Creativity drives originality.

The relationship between originality and creativity pushes you to come up with innovative ideas and concepts for your business.

In fact, creative marketing has pushed businesses to create products that are original, authentic, and will attract potential customers. Also, original ideas are far more memorable.

Your customers will not only buy your products or services but also remember your brand for quite a long time.

2. Competitive edge

“Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.”

Dave Trott

A creative marketing strategy has helped businesses stay on top of their game.

If you want your business to stand out and be successful, it is important for you to have a marketing strategy that is beyond billboards and TV advertisements.

Furthermore, creative marketing strategies and techniques will help you get a competitive edge and will captivate the attention of your customers. Research shows that only a fraction of the million advertisements is retained by the users and hence why creative marketing is needed to be on top of your game.

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Related: 5 Reasons Building a Brand For Your Business Is Important

3. Helps you create an emotional connect

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Maya Angelou

Emotions are one of the most powerful ways that are used by businesses to impress and convince their target audience.

Human beings use emotions more than logic and data while making purchase decisions.

Additionally, creative marketing allows you to tap into these emotions and thereby form a strong and loyal customer base. Creativity pushes you to come up with interesting ideas that make you different from the other businesses thereby allowing you to simulate human emotions.

4. Encourages innovation

Marketing and innovation makes money. Everything else is cost.

Peter Drucker

The best part of creativity is that it pushes for innovation not only in marketing but in the entire business.

It paves way for an atmosphere where new ideas and concepts are welcome and this allows everyone to reach their highest potential in regard to creativity and innovation.

A creative atmosphere will eventually lead to the generation of some of the most valuable ideas and strategies that will help in the growth of your business.

Creativity and innovation bring about a holistic and positive change in an organization that ultimately results in the creation of a product with great value.

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5. Creativity reduces cost (Yes, that’s right!)

If you think good design is expensive, you should look at the cost of bad design.

Ralf Speth

Creative marketing strategies are one of the most cost-effective strategies and require very less investment.

The return on investment on these strategies is much higher in comparison to the other marketing techniques. Wondering why? The reason being the innovation and creativity do the job requiring nothing else.

So, you do not have to invest in any advertising spend or external partnerships. Hence, an amazing creative marketing strategy can elevate your brand with very little cost.

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Related: Marketing vs Advertising: Differences And Uses

6. Increases your brand recognition

“Brand identity fuels recognition, amplifies differentiation and makes big ideas and meaning accessible.

Alina Wheeler

Brand recognition is of primary significance if you want to increase your customer base and ultimately achieve high sales.

Creative marketing helps you increase your brand recognition by helping your business create a loyal customer base. Moreover, creativity reflects your brand value and will make customers feel that your products are exemplary.

Creativity opens your mind, allows you to be unique, crazy, imaginative, and ingenious. Thus, blending creativity in your marketing strategy is one of the best ways to have the edge over your competitors and reach your target audience. So, let’s get creative today!

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