As artists, it’s not uncommon to feel quite out of place when our talent seems inadequate to help people in crises. But with efforts in the right direction, anything is possible – even powerful change. Graphic designers have an opportunity to make a real difference in the world around them. Moreover, with the emphasis on social change now being more than ever, we are in desperate need of such creative professionals.
Art has evidently proved itself transcendent over all barriers and stereotypes of social settings or contexts. From making posters for competitions as children to designing official graphics for election campaigns- artists have always had this grit inherent to them for making an impact on the world around them.
As a freelance graphic designer, you can choose to educate people on social causes or even get fully involved in the movement! Some examples include creating infographics and resource tools for protests or designing signs for the homeless.
In this blog, we will take you through some more awesome ways to start making a difference today. Let’s get designing!
Social impact in graphic design
(Source: Leandro Assis) While we know social issues can’t be about aesthetic, graphic designers can get people to notice your cause
“Most consumers want brands to take a stand on social or political issues. As a matter of fact, two-thirds (64 percent) of consumers around the world said that they would buy from a brand or boycott it solely because of its position on a social or political issue” – Edelman, 2019
Behind the success of any powerful social movement is the determination and passion of people with a collective vision. Who doesn’t remember Greta Thunberg‘s iconic placard? With the very magic of creative professionals like artists and visual designers, it ended up becoming the face of the climate change revolution.
Nonprofits, charities, and resource websites depend greatly on graphic designers to bring a creative dimension to their information delivery. And if not presented well, even the most urgent message can get lost in translation.
Related: Non-Profit Marketing blog (if it’s published soon; else I’ll replace)
Ways you can make a difference
(Source: Design for a Happy World) Freelance graphic designers are one of the most in-demand creative professionals who challenge big corporations!
Adding an socially conscious dimension to a company
Small business owners and solopreneurs of independent businesses are well known to bring a human element to their brand. The causes they believe in, and the change they wish to bring to the world reflects through their brand identity.
- Infographics: As a skincare brand, educating people about what ‘cruelty-free/vegan products‘ mean
- Campaign posters: Working with freelance graphic designers for a grassroots political campaign (we love what AOC did with her posters)
- Merch: As a clothing brand, designing merchandise to raise money for funding local non-profits
Offering pro bono services
(Source: Greater Good Studio) An organisation by graphic designers who are focused on making a change in this world
Pro bono work is often considered as “working for free,” to downplay it as charity. In reality, visual designers can bring the real difference to communities by collaborating with nonprofits. The key is to find your mission and the dedication to work towards what is important to you. It can be racial injustices, gender equity, LGBTQ+ rights, fighting Islamophobia, or anything else that you feel drives your purpose.
In addition to being important for social impact, creative professionals can contribute their talents into meaningful causes. This will imply how not all graphic design work should be with the intention of making profit.
Your Simplified takeaway
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