Artists and interior designers have long believed that color can dramatically affect moods, feelings, and emotions. Did you know that color perception influences 90% of all rapid purchasing decisions? It’s important to think carefully about the colors you choose in your design layout. While monochrome colors may be the newest trend, we’re trying out different color combinations for design. This is where analogous colors come in.

“Colors, like features, follow the changes of the emotions,” Pablo Picasso.

With handy tips, a FREE AI tool, and interesting examples for analogous colors below, let’s get into how to create analogous harmony in design effortlessly. By the end of the post, you won’t be a beginner anymore! Let’s get started.

Analogous Harmony with Red, Violet, and Violet-Red.

Related: Pastel Colors: What They Are + How To Use Them

What Are Analogous Colors?

The analogous color scheme includes three colors on the color wheel that are next to each other. They consist of one dominant color (usually a primary or secondary color), a supporting color (usually a secondary or tertiary color), and a third color that is either a mix of the two first colors or a bright accent color.

Examples of analogous colors are seen in our daily lives if you observe them. In fact, a succulent- with its blue, green, and blue/green leaves and the setting sun with hues of red, orange, and yellow are interesting examples.

Related: Color Palette Combos to Amp Up Your Design Game in 2021

Creating an Analogous Color Scheme

Related: Color Psychology: How Colors Affect Mood & Behaviors In Marketing? (Part 1)

Brand Examples Using Analogous Color Harmony in Marketing and Design

Because analogous colors are especially pleasing to the eye, designers often draw inspiration from these color schemes for product designs. So, let’s look at some brand design examples featuring analogous colors!

1. Dropbox

2. Slack (Uses 4 Hues For Analogous Harmony)

4. Microsoft Edge

4. Mastercard

Related: Color Psychology: How Colors Affect Mood & Behaviors In Marketing? (Part: 2)

5. Instagram

How To Use Analogous Colors In Graphic Design

With Simplified, you can use hundreds of beautiful FREE templates or start from scratch to create- content, brand assets, and videos effortlessly. Then, publish with one click to reach your customers wherever they are.

1. Create Social Media Posts

2. Create Social Media Banner

3. Create Social Media Stories

4. Create Facebook Ads

Tips For Working With Analogous Color Palettes

1. Choose A Primary Color (Red, Blue, & Yellow)

An analogous color palette has three colors in the most conventional sense. However, it’s possible to use up to four or five colors. Moreover, to convey a particular mood, designers may need to use an analogous palette. A warm color palette with four colors would be composed of red, red-orange, orange, and yellow-orange. A cool palette would include blue, blue-green, green, and yellow-green.

Elle Decor Analogous Colors

2. Apply the 60-30-10 Rule

Many designers embrace the 60-30-10 rule to achieve a calm, visually pleasing analogous harmony. According to this rule, 60% of your design will be the base color, 30% will be your accent color, and 10% will be your pop of color. Here’s an example of using analogous colors while keeping the rule in mind to make this concept even easier to remember.

Created using Simplified

Make sure you have enough contrast when choosing an analogous color scheme. So, choose one color to dominate, a second to support. The third color is used (along with black, white, or gray) as an accent.

3. Inclusivity

What is an inclusive design? It’s simple. It indicates that your product was designed to be accessible to as many people as possible. It’s essential to keep accessibility in mind while choosing an analogous palette. For example, certain color palettes may exclude those with color blindness or color vision deficiency. Whereas more than 99% of color blind people can see the color blue, so this would be a more inclusive shade.

Related: What Is The Pantone Color Of 2021 And Why Is It Important?

To Sum Up

Choosing analogous colors is one of the easiest – and most eye-catching – ways to work color into a design. Using analogous hues as accent colors in an otherwise more neutral palette is a fantastic approach to create a design that makes an impact! Additionally, with Simplified’s stunning templates and tons of design tools to choose from, you can effortlessly level up the aesthetics of your business.

With Design + Copy AI, we are an all-in-one platform! If you’re just getting started or you’re a seasoned graphic designer looking to scale your work – try Simplified today.

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