Jean Luc-Godard, a pioneer of the French New Wave, once said– “Photography is truth. The cinema is truth twenty-four times per second.” And in the world of branding, showcasing your identity most truthfully is an absolute key to connect with your audience on a deep level. With social media algorithms placing video posts and stories ahead of photos, video marketing is more important than ever.
So how does one build their brand using video content marketing? Moreover, how do you ensure that you represent a cohesive brand image across your media channels? In this blog, we’ll go over some unique strategies and examples to establish this awareness and trust. So let’s get started!
The power of video marketing
(Source: Jenny Johannesson) Live streams can be really helpful tools to have a one-on-one connection with your audience!
A survey conducted by Wyzowl shows that nearly eight out of every ten users have purchased a piece of software or app after having watched the brand’s video – Wyzowl, 2018
Apart from other forms of branding content like your logo, graphics, illustrations, product photos, infographics, etc, videos are by far the most tangible. By this, we mean that they have the power to communicate with your audience with an added sense of sound. So take a step ahead of brand visibility and let your audience hear from you!
Furthermore, video marketing has the potential to grow based on not just trends, but alongside your audience needs. Regardless of your production scale, make sure your content entertains your audience while also creating a strong brand persona.
Unique examples of branding videos for inspiration!
Brand message advertisements
When you use your platform to break stereotypes, you create a space that’s inclusive of an audience of all backgrounds. Axe addressed their target audience, i.e. men, to break gender role stereotypes and displayed that masculinity is diverse in every expression. Indeed a much-needed brand message!
“According to the latest video marketing statistics, YouTube is the most popular social media platform for marketers to publish videos on. Nearly nine out of ten (88 percent) marketers say they plan to do video marketing on YouTube” – Wyzowl, 2020
Despite having its own streaming platform, Netflix is well known for using YouTube channels to promote new shows and movies. Behind the scenes, bloopers, educational videos, interviews, red carpet events, etc- the list is just endless! And, these are all official videos for fans to take away from what they’ve already seen or as a glimpse of what they have to offer.
As a company, it serves them not just as a marketing strategy, but as a way of connecting their audience to their brand products.
Influencer video marketing
Pairing real audience interactions with influencer marketing, Tinder invites Jonathan Van Ness and Antoni Porowski to the stage. Our takeaway? Prominent media figures, micro-influencers, and well-known celebrities can add charm and drive attention to your social media presence!
And small business owners, don’t be disheartened. You can always try featuring a customer spotlight and creating video content with your audience to display real experiences.
Video content marketing can be a great asset for any brand to show off its creative side. The secret to being successful is to just put your thinking cap on, and compel your brand audience to join you in this entertaining journey. So whether you’re making simple demo videos, Instagram stories, TikToks, or even a big-budget short film- just be true to your identity.
Simplified Branding Tip: Feeling confident about your video content? Try taking things up a notch by creating thumbnails and graphics- right here on Simplified! Go to the ‘Start From Scratch‘ page on your Dashboard, and under ‘Social Post‘ select ‘YouTube thumbnail.’