By Laila Maline
Meghan Markle, the Duchess of Sussex, once said at a Royal Foundation Forum event, “Women don’t need to find a voice; they have a voice. They need to feel empowered to use it. And people need to be encouraged to listen.” In a society built to support male workforces, Womxn Empowerment in entrepreneurship is more important than ever. What’s more, influential women embody the face and an authentic voice of their powerful businesses or brands.
So, as a frontrunner and the leader of your empire, how can you make an impact on your audience’s lives? In this blog, we will go through 5 inspirational case studies to help you build your branding strategy. Let’s get started!
1. Reese Witherspoon
An A-list celebrity, America’s sweetheart, and a southern belle… Reese Witherspoon has made a real difference for women in contemporary Hollywood. She was recognized by Glamour Magazine’s Women of the Year Awards in 2015 for her commitment to developing better stories by and for women. And since the launch of her own media company, Hello Sunshine, she has been hitting home runs all across the board.
Reese’s personal branding
Reflecting her bubbly and loveable personality, Reese has the social media presence of a wellness and lifestyle influencer. This is also driven by her famous book club features stories with strong, female protagonists from all walks of life. Moreover, a lot of the titles end up getting optioned for massive production-scale television shows and movies.
So, tap into what your passions are, find a community, amplify other marginalized voices, and grow together!
2. Whitney Wolfe Herd
Whitney Wolfe Herd is the mastermind behind a global social/dating app that aims to give women more agency on the dating scene by giving them – and only them – the power to make the first move. What must have seemed like a huge risk to all investors at the time resulted in a highly celebrated response. How big? A net worth of $1.3 billion and a user base of women from diverse backgrounds all over the world!
Whitney’s personal branding
Whitney’s brand colors consist of bright yellows and a honeycomb aesthetic representing a queen bee power dynamic which ties in with the name of her app. Evidently, this is a highly effective strategy that makes its impact using color psychology.
3. Mindy Kaling
Born to humble immigrant parents in Massachusetts, USA, Mindy Kaling is truly a self-made success. In fact, as an actress, writer, producer, comedian, single mom, and lifestyle influencer, she is the perfect poster girl for how to get branding right in Hollywood.
Mindy’s personal branding
Mindy’s social media presence is comforting enough for her followers to feel welcome in her home. Starting from fun recipes, support for other women of color, outfit inspirations, to daily life hacks – there’s a little bit of everything on her Instagram account!
Related: 4 Steps to Building Your Personal Brand
4. Chrissy Teigen
A witty woman who always has something sharp to say, Chrissy Teigen has used her dynamic personality to launch an independent and very successful business! This makes her journey from aspiring model to having a net worth in the millions is undoubtedly a map for all influential women to follow.
Chrissy’s personal branding
She’s a New York Times bestselling writer of a cookbook with a personal line of kitchenware – to call her brand image that of a supermom would not be an exaggeration. Plus, her sharp humor and outspoken opinions have rightly gained her brand the love of millions of women in America!
5. Alexandria-Ocasio Cortez
AOC’s political presence and progressive policies are pretty hard to miss, even if you’re not a Democrat. So, what makes this young politician so appealing to her massive audience? From her sophisticated outfits to her classy remarks on government policy changes, she has become the voice of every working-class American.
AOC’s personal branding
Apart from her empathetic political side, she always stays true to her Latinx roots. Her brand succeeds by being authentic and connecting with people. She plays Among Us with her followers to raise money, and does skincare Q&As, interviews with celebrities, and so much more on her official Instagram account!
Simplified Tip: Want to add a graphic and visual dimension to your personal branding? For all you influential women out there, Simplified offers tons of templates and easy-to-use design tools to make your social media vision come to life!
