Have you ever come across a website that has just the right amount of information and aesthetics? There is no set formula for creating stunning landing page copy, but there certainly are tips and tricks! In this blog, we’ll explore 5 examples of excellent landing page copy and how you can generate it free for your brand with Simplified!
What are Landing Pages?
A landing page is the next step after the call-to-action. It’s a follow-up to any promises you’ve made in your content, and it gives your visitor an opportunity to make a trade. For example, they can sign up for your newsletter or give their email address in return for some sort of special offer or deal in exchange for contact information. Landing pages are a type of website used by businesses to direct their customers. Click-through landing pages, for example, display a link or image with text that entices the user to click on it and view another page such as your e-commerce site.
Why Is Landing Page Copy Important?
In a nutshell, a landing page is a good way to get traffic, improve your SEO and build your brand. It can also be part of an effective PPC (pay per click) strategy. Therefore, your landing page copy must be compelling and punchy for you to retain customers and add new ones to your roster.
Here’s how effective landing page copy is essential for your business’s marketing strategy:
- 90% of visitors who read your headline will also read your call-to-action (CTA)
- 25% of online shoppers land on product-detail pages
- 80% of a mobile visitor’s attention concentrates on the top of the page
How your landing page copy looks and reads, and what it promises to sell, will turn traffic into money!
3 Tips on Creating Landing Page Copy Using Simplified’s AI
1. Create Visual Hierarchies
Creating visual hierarchies in landing page copy simply means to put the most important information in bold at the top – also called the heading, and then the subheading. This text size manipulation on your landing page will tell your readers which information to read first – make it count!
2. Give Social Proof
People love to be part of a community. If you have some social credentials under your belt, now is the time to flaunt them in your landing page copy! For example, you can advertise how many followers you have on social media or the names of big brands you provide services for. Some examples of social proof are:
- Customer testimonials
- Number of social media followers
- Number of subscribers to your services and/or products
3. Keep it Simple
When creating landing page copy, remember that less is more. Do not clutter your landing page with a lot of information that can be explained elsewhere on your website. Instead, for landing page copy, only include what’s unique and attention-grabbing about your business!
5 Best Landing Page Copywriting Examples
Below, let’s take a look at 5 examples of landing page copy to inspire your copywriting journey!
What makes this landing page copy good? The headline conveys the message, the subheading highlights the number of users, and there is a clear call-to-action to test drive the business’s services!
2. Jimmy Daly
Why is this landing page copywriting effective? First, the copy creates clear visual hierarchies – from the headline to tagline to text. Second, the landing page writing is crisp and straightforward, with important brand names inserted as well the number of subscribers.
Above, you’ll see that Louder Online uses headlines to offer its value proposition and a clear benefit in its landing page writing. This is a good example of landing page copy because the blue buttons and keywords prompt the user to navigate the website according to what they need.
4. Noah Kagan
Why is this landing page copy one of the best examples of landing page writing? First, the copy balances important numbers within the body of the text. The percentages are social proof of the brand’s relevance. Second, for a personal brand like this, using the first-person perspective helps emphasize the relationship between the business and its audience. By using the first-person voice, you’re relating to your audience one-on-one, as if you’re having a conversation with them rather than talking at them.
Lastly, we have GrowthLab’s landing page copy as an example of an effective conversion tool for its business. Above, you’ll see how the headline immediately captures attention and addresses pain points. Note how the landing page copy is made more digestible by using bullet points and sub-headings. This ensures that the landing page copy is not overwhelming for the readers while offering all the persuasive bullet points.
How to Create Stunning Landing Page Copy with Simplified’s AI
Now that you know what landing page copy is, and have seen examples of what makes for effective landing page writing, let’s test-drive our own with Simplified’s AI! Here’s a short video tutorial.
All you have to do is log into your free Simplified account and start creating from your dashboard.
In less than 15 seconds, Simplified’s AI will generate landing page copy for your brand.
The only thing left now is to test drive your own landing page copy! Get started with Simplified today.