What is a blog description?
A blog description is a summary that tells the reader what your blog is about. You can call it a blog introduction that highlights the main context of your blog. From a Search Engine Optimization (SEO) perspective, it is also called a ‘meta description.’ Some places where your blog description shows up are on search engine listings and social media shares.
Why is it important to have a custom blog description?
- Having a custom blog description is important for you to boost your organic CTR (click-through rate), the number of people who see your blog and click on it.
- If you have an interesting blog introduction, it is more likely to catch the reader’s eye and make them want to read it.
- The blog description is what the reader will see while deciding which blog to click on, so it’s important you make a good impression. This is why if you are learning how to write a blog, your blog description is the first place to start.
How Your Custom Blog Description Looks in Google Search
One of the key places your blog description will appear is under your blog title on Google or any other search engine. To attract readers and boost your organic CTR, you want your blog introduction to appear the best on search engine listings. Having a unique and catchy blog description is key to making you stand out and for readers to choose to read your blog.
3 Blog Description Examples
Here are some blog introduction examples to show you how it looks on Google search listings.
1. A blog introduction example for a technology blog
2. A blog introduction example for a travel blog
3. A blog introduction example for a food blog
7 Tips to Write an Effective Blog Description
Here are some tips if you want to write an effective blog description to increase your CTR and attract more readers to your site.
1. Use your keywords
Using your keywords in your blog description will help to attract readers and increase your organic CTR. This is because readers are more likely to see your blog listing on search engine results and find it useful. Having keywords in your blog introduction will make readers more likely to feel that your blog has what they are looking for.
2. Blog description length matters!
The length of your blog introduction can affect how it appears on search engine listings and looks to readers. If your blog description is too long, it can be less interesting to readers, and the full description may not be displayed by the search engine. An incomplete or lengthy blog introduction is not good for your organic CTR and should be avoided.
You can use tools like SERP Simulator to ensure your blog introduction is within the maximum number of characters. Many copy AI tools can help you write the perfect blog description, like Simplified’s free AI tool.
3. Make it conversational
Making your blog description conversational by using ‘I’, ‘We’, or ‘You’ is also a great tip to make your blog introductions effective. Because people like to be addressed, you are more likely to increase your CTR and attract readers if your blog introduction is friendly and conversational.
4. Add your credentials
Adding your credentials to your blog description is likely to attract more readers as it makes your blog more valuable to a reader. Mentioning relevant credentials in your blog introduction makes readers trust you and value your say over other blogs.
5. Use power words
Using power words effectively makes your blog introduction more eye-catching to a reader and can boost your organic CTR. Hence, rather than using filler words, power words can emotionally move or grab a reader’s attention.
Some blog introduction examples of power words are:
6. Make your descriptions engaging
Starting off your blog description to engage the reader is a great way to encourage them to click on your blog. Here are some blog introduction examples of an engaging start:
- Here is how…
- Learn to easily…
- How you can…
- This is how…
7. Add a call to action
The final piece to making your blog introduction effective is adding a call to action (CTA) at the end of your description. This should give the reader an incentive to click on your blog and interest them to know what you have to say. Some blog introduction examples of a CTA are:
- Click here
- Read on to know
- View the report
- Learn more
- Get started now
How to use Simplified’s (Free) Blog introduction AI Copywriting Tool
Here’s a short video on how you can use an AI copywriting tool to create content that is
engaging. Hook your audience right from the beginning!
Example 1: Created Using Blog Introduction AI Copywriting tool
Input: What’s the difference between a cotton wick and a wooden wick candle?
Example 2: Created Using Blog Introduction AI Copywriting tool
Input: What No One Tells You About Waking Up Early
Example 3: Created Using Blog Introduction AI Copywriting tool
Input: 5 Tips To Remember Before Buying Renters Insurance
You can do much more than just write a blog introduction with Simplified’s free AI tool. From design to writing blog outlines, ads, product descriptions, captions to much more. Learn how to use all our AI & design features on Simplified Academy.