Writing the perfect Facebook ads description is huge if you are getting started with Facebook advertising. Having a great description that shows off your brand and provides value to potential customers can help you grow and boost sales too. Read on if you want to nail your Facebook copywriting and write better Facebook ads descriptions!

What are Facebook ads?

Facebook ads are a part of the Facebook for Business service that allows you to create advertisements and reach potential customers. Facebook advertising is a popular way to reach a large audience or targeted groups through the immensely popular Facebook platform. These Facebook ads can appear on Facebook Newsfeeds, Stories, or Messenger and can be of different types.

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What are the different types of Facebook ads?

There are 5 different types of Facebook ads that have a varied look or functionality within the Facebook app or website. Each of these types of Facebook ads is suited towards different types of Facebook advertising campaigns and content. Thus, finding the right style for your Facebook ads is the first step in Facebook copywriting.

1. Photo Facebook ads

Photo Facebook ads are clean and simple and work best when you have a photo that shows off your product. If you have an eye-catching photo that you want to use to attract potential customers, this could be right for you.

2. Video Facebook ads

Facebook advertising with videos is great if you have a vertical video to show off your brand or service. The video form of Facebook ads is more mainstream and can show off your brand in more detail while packing in a lot more information.

3. Stories Facebook ads

Stories are also a great form of Facebook ads that can have great reach. They can be a portrait photo and video. These are intended to make a strong first impression on your potential customers so they click on them to know more.

4. Messenger Facebook ads

This style of Facebook advertising mimics the Messenger or chat-functionality on Facebook. If you are looking to sell a product, this form of Facebook ads can help you easily take orders and communicate with customers over the platform.

Carousel Facebook ads are great if you are offering a product or service and want to display your different offerings for potential customers. They will be able to easily swipe through your options and click on the one that appeals to them most.

What is a Facebook ads description?

The Facebook ads description is a short summary of what you are offering and complements your Facebook ads in text form. Your Facebook ads description is an important component in Facebook advertising and gives potential customers an idea about your brand and product.

Why is a Facebook ads description important?

  • Your Facebook ads description provides much-needed context to your Facebook ads and can provide important information to potential customers.
  • You can highlight deals, offers, or features in your Facebook ads description that could help boost sales or clicks on your ads.
  • Having a great Facebook ads description can often lead to meaningful interaction with potential customers. Making a good impression or catching the eye of potential customers is an important part of Facebook copywriting.

8 tips to writing great Facebook ads descriptions

1. Keep it short and useful

Space and attention are at a premium, so make sure that your Facebook ads descriptions are short and to the point. Avoid writing long and boring descriptions for your Facebook ads that potential customers won’t read.

2. Make it conversational

People like to be addressed, and you should keep this in mind during your Facebook copywriting process. In all the types of Facebook ads, you should use words like ‘You’ and ‘Your’ to give your descriptions a conversational tone.

3. Use keywords

Using keywords that are popular and relevant to your brand will help you stand out and catch the eye of potential customers. You want to show your potential customers that you have what they need through your Facebook ads descriptions.

4. Highlight any offers

If you are running any discounts, offers, sales, or have a killer feature, make sure that you mention it in your Facebook ads description. Your Facebook advertising campaigns will be more successful if you can convince potential customers that you have something special.

5. Use numbers and symbols

Numbers and symbols are a great way to catch the eye of potential customers and make your Facebook ads stand out. For example:

  • 25% off now
  • Buy 1 get 1
  • $10 for a limited time

6. Be realistic and clear

Make sure that your Facebook ads description is being realistic and clear with what you offer. Overpromising or making false claims can cause a potential customer scroll past and tarnish your brand’s image.

7. Make sure it complements your ad

Your Facebook ads description needs to fit in with the photo or the goals of your Facebook advertising campaigns. If they don’t complement each other, make sure that you change them so they go well together and appeal to your target audience.

8. Use emotions

Emotions play an important role in all types of Facebook ads and you need to use them to your advantage. Make a statement or ask a question that evokes emotion to catch the attention of your potential customers and make them click on your Facebook ads.

3 Awesome Examples of Facebook ads description

1. Facebook ads for a communication site

2. Facebook ads for a product and service

3. Product ads for a service and website

Simplified’s Free AI tool for writing Facebook ads descriptions

You can save time writing Facebook ads descriptions yourself by using Simplified’s Free AI tool! All you need to do is enter the information relevant to your brand and sit back as our free AI tool does the work for you.

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