Advertising is perhaps the third most important thing to any company, only preceded by the quality of its products and the content that accompanies them. To build up followership and gain more customers, brands need more than good advertising on Google. They also need ads for social media sites such as Facebook, LinkedIn, Instagram, etc. Creating these advertisements is no easy task as you have to not only be persuasive but also creative. However, LinkedIn ads could help many job seekers and employers with the mutual benefit of helping each other. Because of this employment-oriented nature, many can benefit from crafting and sharing different ads for their brands and services. LinkedIn users are on there to find solutions, and they can notice you through your ads as their problem solution.
In this blog, we’ll give you all the information you need to come up with compelling LinkedIn ads, some tricks and tips, and a free AI tool. Let’s get started!
What is a LinkedIn ad?
A LinkedIn ad is a concept similar to other advertisements online. They are a paid marketing tool that provides access to different networks through different types of sponsored content. In other words, a LinkedIn ad is an article that you pay LinkedIn to share. In this way, a company can grow in the market and promote its presence on the platform. This is a powerful marketing strategy for companies to share content, build leads, and recognition.
Who sees LinkedIn ads?
The first thing to know is that LinkedIn ads are not as obvious as those on other websites such as Facebook or Instagram. Yet, they do appear in front of every user. This depends on the types of LinkedIn ads that you distribute and your target audience. LinkedIn provides many benefits to different companies because it allows them to promote their content, hire new staff and be part of an industry’s social media presence. The people who see and share LinkedIn ads are entrepreneurs, B2B (business to business) businesses, professionals, recruiters, and more.
Types of LinkedIn ads
- Sidebar ads – this type of LinkedIn ad is small and text-based. They display in a single square picture. When advertising on these ads, you want to have a simple image because you only have 50×50 pixels to work with. Having an overcomplicated image will make your ad messy and hard to read.
- Sponsored content is an article that your brand writes and pays LinkedIn to advertise and display like an ordinary news post. Everyone can see your ads while scrolling through their feeds. If you want to use this type of ad, you’re more flexible as you can use larger images with a recommended size of 1200×627 pixels. With sponsored content, you can be way more creative.
- Sponsored InMail – essentially, these LinkedIn ads get sent through LinkedIn’s messaging system. They are being displayed as a message sent to a user as a person who could be one of their connections. The user also receives a messaging notification which they’ll associate with getting a new message. In this way, you can be less formal, more creative and informative.
How to advertise on LinkedIn?
With LinkedIn ads, you can target specific groups of people. While Facebook uses personal demographics, LinkedIn’s career-related filters can do wonders for you. If you’re a company like us, you can target small businesses, freelance writers, designers, or even people who are just entering the industry. LinkedIn gives enormous possibilities for targeting people who need to know that your product or service exists and how to benefit from it. Here are a few steps you can follow to keep your game strong with LinkedIn advertising.
1. Choose your goal
Each brand or campaign starts by making choices. Choose what matters the most for you, your brand, and your ads to improve clicks and engagement. There are three main objectives that you can set, namely: inform, persuade or remind. In this way, you’ll have a clear-cut way to determine the next steps of your advertising experience. For example, if you want your customers to stay loyal to you, you will try to inform them about the quality of your product and services by showing them results.
2. Select your targeting criteria
Targeting on LinkedIn will have you select criteria such as skills, company size, job title, and member groups. Once set, LinkedIn will display your ads to people who fit these criteria. If you nail your target audience, you’ll achieve higher engagement and more conversions.
3. Choose your LinkedIn format
Now that you know about the three types of LinkedIn ads: InMail, Sponsored, and Sidebar, you have to decide which one to use for your brand or campaign. InMail content, for instance, has to spark immediate action, and you can measure the value by seeing which companies and roles are acting upon your messages. On the other hand, sponsored content can build brand awareness, drive leads, and, most importantly, target your most valuable audiences by using profile-based data. Sidebar ads, also known as text ads, are a simple buy where you can create your own ads and tailor messaging to professionals you need to reach.
4. Set your budget and schedule
Now that you’ve selected your target audience and ad format, it’s time to organize the schedule and set the budget for your advertising campaign. You can choose from three types of budget:
- Daily budget – This is the best type for ongoing campaigns because LinkedIn will spend the daily budget.
- Total budget – This is a great model for campaigns with specific targets because LinkedIn would spend the total budget given to a campaign.
- Setting Bids – LinkedIn will spend the amount you define for certain actions, such as impressions, clicks, and conversions. This setting will not overspend but may affect your results if the bid is too low. Having no data to optimize may also influence your results.
5. Optimize your campaign
After your LinkedIn ads are online, you can optimize them by tracking clicks, impressions, and budget. You can do this by using LinkedIn’s Campaign Manager and choose the campaigns you want to evaluate.
What is the cost of placing a LinkedIn ad?
Now that you know how to successfully create LinkedIn ads let’s discuss what it costs to post them.
Your budget can be optimized for clicks, conversions, and impressions. The price of LinkedIn ads depends on the targeting criteria and the competition you face. The cost per click could start at $2 and go up to $4 or $5 per click. The price per click rises if your click-through rates aren’t very good. LinkedIn scores click-through rate at 0.025%, but you can improve this if your ads feature well-written copy and compelling images. Here’s some advice: try to keep your click-through rate between 0.1% and 0.8%.
Cost-per-click (CPC) is often used for action-oriented campaigns, while cost-per-send (CPS) is used for InMail ads. When using CPS, you will pay for each message that a user receives successfully. If you aim for brand awareness, the best model is the cost per impression (CPM). CPM is the expense earned for every possible customer who sees the ad. In this sense, an impression is the display of an ad to a user while browsing a web page.
If you want to save money and effort, you can use Simplified’s ad generator to help you with all the work involved in creating LinkedIn ads. It will give you numerous possibilities for your ads and also generate other types of ads for social media platforms across the web.
How to create your next LinkedIn ad using Simplified’s AI assistant?
This section will give you two examples of Simplified’s ad generator for the different types of ads it can generate for you. In this case, we used Simplified and Spotify as examples.
Keep in mind when you create ads using the Simplified AI tool, you can always get more options if you are not happy with the initial ones presented. All you have to do is click the “Generate More” button. This will tell Simplified to create a new copy.
The best part of Simplified is its user-friendly interface. And if you want to expand your knowledge of the platform, you can dive into our own ai copywriting tutorials and try out your new knowledge.
Also, did we mention that it’s totally free?
Example 1 Creating A LinkedIn Аd for Simplified using AI copywriting tool
If you want to create copy for Simplified and post a LinkedIn ad, fill out the empty spaces and the keywords. In this case, we used: marketing and provided the services of the company. The image below will show you the results we received:
Example 2 Creating A LinkedIn Аd for Simplified using AI copywriting tool
Another example is Spotify, for which we also created some AI-generated LinkedIn ads. We simply filled out the empty spaces with Spotify’s information, and we received the following results:
Examples of good LinkedIn ads
This ad works because it features a vibrant image accompanied by a good headline. In addition to this, the description of the ad gives promising information about the content that the user will find if they click on the link they see.
These ads are successful because they are short and informative. The headline and the description give all the information that a possible consumer may need to be enticed to click on them.
Today, technology is so advanced that AI can perform ad writing tasks even better than humans do. You can use it to create your content, edit it, rewrite it if needed, or utilize it for research. Simplified AI Copywriter is one of these tools you can use to create your ads or any other type of content your brand may need.
It’s time to put your new knowledge to practice. LinkedIn is waiting for your fresh ideas and new content. But keep in mind that with Simplified, you can save a lot of time & effort. Its AI assistant can help you with anything you may need, from LinkedIn ads to Instagram hashtags. And the best part is that it’s totally free.