First impressions play a big role in attracting potential customers, and that’s why it’s important to understand Google ads headlines. Headlines are the first thing that potential customers will see and getting it right can be the difference between them clicking on your ad or not. Read on to learn how you can write killer Google ads headlines yourself!
What are Google Ads?
Launched as Google AdWords and later renamed, Google Ads is a service that helps you promote your business or brand online and increase traffic, sales, views, etc. Google Ads works on a PPC model, meaning you, the advertiser, pay per click on your ad. Google Ads is a popular advertising tool as it allows you to create your own ads and campaigns on a budget.
A Google Ad is made up of three parts:
- The Google ads Headline
- The Display URL
- The Google ads Description
What are Google Ads headlines?
Google Ads headlines are like the title of your advert. They appear above the description of your ad. Google Ads headlines are larger than the description or URL in your ad, making them the center of attention. They have a maximum length of 30 characters and are the most prominent part of your Google Ads. Thus, writing an eye-catching and effective headline is key to attracting customers. Google Ads headlines tell a potential customer what your product, service, or offer is all about.
The importance of awesome Google Ads headlines
- Google Ads headlines are the most noticeable part of your Google Ads and are what most people will see first. This means that your headlines will determine whether people click or not.
- Google Ads headlines are where you can highlight what is special about your business, brand, service, or product. You can state your unique selling point (USP) to create catchy ad headlines that make potential customers want to click.
- If your headlines aren’t written well, they can make your entire campaign less effective. Since most people will glance at your headline before they decide to read the description or even click on your ad, it needs to be perfect!
Four Catchy advertising headlines examples
1. Headline for mobile phone ad
2. Headline for electronics store
3. Headline for a service
4. Headline for a store
Tips on writing Google Ads headlines
Check out these 7 tips on how to write catchy ad headlines!
1. Use your keywords
Your Google Ads headlines are the first thing potential customers will notice. Keeping that in mind, you want to make sure that you have used your keywords effectively to create a catchy ad headline. Make sure you are clear about what you are offering because this will make the reader more likely to click on your ad.
2. Remember the character limit
Google Ads headlines have a limit of 30 characters. Exceeding this will mean your headline will not be fully visible. Choose your words carefully and make sure you are making the most of your headline space!
3. Don’t make false claims
There is nothing a potential customer hates more than reading ridiculous and bogus claims. Instead of making wild promises, you won’t be able to keep, be realistic in your Google Ads headlines.
4. Be conversational
People like being addressed and feeling like you are talking to them personally about what you are offering. You can use this to your advantage by including words like ‘you’ and ‘your’ in your Google Ads headlines to make them more conversational. You can even ask a question or ‘speak’ to the viewer to give your copies a more personal and conversational tone.
5. Answer a question or provide a solution
Your headlines should provide value to the person viewing them, since that is what’s going to make them click to find out more. Catchy ad headlines try to answer a common question or provide a solution to a problem to prove their value to potential customers.
6. Use emotions
Humans are driven by emotions, so if you want to create catchy ad headlines, you need to know how to harness their powers. Emotions like anger, jealousy, excitement, and fear can all be used to create effective Google Ads headlines. If your headline resonates with your potential customers, they are much more likely to click on it, to see what you are offering.
7. Use numbers or statistics
Using numbers, prices, or statistics in your headlines is a great way to make them stand out. If at all relevant, try to add special characters like $ and %, as these will catch the eye of your potential customers as they are scrolling. If you have a special offer price, make sure you include it in your headline copy to lure customers in.
Do more with Simplified’s Google Ads Generator with Simplified! Write blog outlines, ads, product descriptions, captions, and much, much more with our help. Plus, learn how to use all our AI & design features with Simplified Academy.