YouTube is a social media platform that has been around since 2005. It is still an essential part of any social media advertising mix. An important step for success in YouTube advertising is to craft an ad with the correct YouTube ad specs. A well-composed video could go viral and launch your brand’s recognition into the stratosphere. In this blog, we’ll talk about skippable and non-skippable ads, bumper ads, TrueView ads, and more.

YouTube Ad Specs in 2022

To help you with your YouTube advertising, we’ve outlined YouTube’s ad specifications below.

1. Skippable video ads

These are video ads that can be skipped after 5 seconds giving users the option to avoid watching the ad altogether. They can be placed before, after, or during the video content itself.

The YouTube pre-roll specs for skippable ads are:

2. Non-skippable video ads

The non-skippable video ad must be watched from beginning to end before the main video can be viewed. They can be added before, after, or during the main video.

The YouTube ad specs for non-skippable ads are:

  • Must be uploaded to YouTube
  • Companion image specs:
    • 300×60 pixels
    • JPG, static GIF, or PNG
    • Follow Google’s image ad policies
    • Max. 1KB
  • Length: Max. 15 or 20 seconds

3. Bumper ads

Bumper ads are short videos that play after a skippable or non-skippable ad. They are non-skippable and appear before the video the user has chosen to view. Bumper ads can help extend the reach of a campaign, and they perform well on mobile devices. The maximum video length for a bumper ad is 6 seconds.

The YouTube bumper ads specs are:

  • File format: AVI, ASF, Quicktime, Windows Media, MP4 or MPEG
  • Resolution: 640 pixels by 360 pixels or 480 pixels by 360 pixels recommended
  • Frame rate: 30 FPS
  • Aspect ratio: Native aspect ratio without letterboxing (examples: 4:3, 16:9)
  • Maximum file size: 1GB
  • Length: 6 seconds

4. Overlay ads

Overlay ads are images that appear overlaid on a video. They’re one of the least expensive ad options on YouTube. You can click through these ads to open the advertiser’s landing page in a new tab or window.

The YouTube ad specs for overlay ads are:

Overlay image: required

  • Unit: 480 pixels by 70 pixels
  • File type: static GIF, PNG, JPG
  • File size: 150KB

Companion banner: optional

  • Unit: 300 pixels by 250 pixels
  • File type: GIF, PNG, JPG
  • File size: 150KB

5. Standard display ads

Standard display ads are images (either static or animated) that can appear on various Google properties, often appearing above your YouTube video suggestions.

The YouTube ad specs for standard display ads are:

  • Dimensions:
    • 300 pixels by 250 pixels
    • 300 pixels by 60 pixels (YouTube Reserve companions)
    • 300 pixels by 600 pixels (Zagat only)
  • Formats: GIF, JPG, PNG
  • Maximum file size: 150KB
  • Maximum animation time: 30 seconds
  • Audio: no sound
  • Border: creatives with partially black or white backgrounds must have a visible border of a contrasting color

6. TrueView video discovery ads

TrueView Video Discovery ads are designed to help your videos be seen on YouTube search results pages and on the YouTube mobile homepage. The ad includes a thumbnail image from your video, as well as a headline and description, helping viewers to understand what your video is about.

The YouTube TrueView specs forvideo discovery ads are:

Video ad settings

  • File format: AVI, ASF, Quicktime, Windows Media, MP4 or MPEG
  • Resolution: 640 pixels by 360 pixels or 480 pixels by 360 pixels recommended
  • Frame rate: 30 FPS
  • Aspect ratio: Native aspect ratio without letterboxing (examples 4:3, 16:9)
  • Maximum file size: 1GB

7. TrueView in-stream non-skippable ads

TrueView Non-Skippable In-Stream Ads are 15 to 20 seconds long and cannot be skipped. They appear on YouTube and sites running Google video partners, and you only pay based on impressions garnered by these ads.

The YouTube TrueView specs for in-stream non-skippable ads are:

  • File format: AVI, ASF, Quicktime, Windows Media, MP4 or MPEG
  • Resolution: 640 pixels by 360 pixels or 480 pixels by 360 pixels recommended
  • Frame rate: 30 FPS
  • Aspect ratio: Native aspect ratio without letterboxing (examples: 4:3, 16:9)
  • Maximum file size: 1GB
  • Length: 15 or 20 seconds

8. TrueView in-stream skippable ads

TrueView Skippable In-Stream Ads can be skipped after 5 seconds. They can be 12 seconds to 6 minutes long and appear on YouTube and Google video partner sites. You pay when a viewer watches 30 seconds (or the full video if it’s shorter) OR when a user interacts with your ad.

The YouTube TrueView specs forin-stream skippable ads are:

  • File format: AVI, ASF, Quicktime, Windows Media, MP4 or MPEG
  • Resolution: 640 pixels by 360 pixels or 480 pixels by 360 pixels recommended
  • Frame rate: 30 FPS
  • Aspect ratio: Native aspect ratio without letterboxing (examples: 4:3, 16:9)
  • Maximum file size: 1GB
  • Length: 12 seconds to 3 minutes

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