TikTok marketing is on the rise, owing to the rapidly gaining popularity of the platform. As of 2021, it has nearly a billion monthly users! Whether you’re a veteran of the platform or you’re just getting started, learning how to use and identify the right TikTok hashtags for your content is a must.
As a small business, you will need a solid hashtag strategy if you want to connect with more people online. Following and using hashtags related to your brand also allows you to check out the competition and look up possible collaborators!
Not only that, but staying up-to-date with social media trends and trending hashtags lets you see the kind of content that other businesses in your niche are creating. This will help you understand what’s popular with your target audience and what’s not, giving you an idea of the kinds of videos you should be posting.
Do Hashtags Work on TikTok?
TikTok is a lot newer than other social media platforms like Instagram and Facebook. So, it’s still got a fair way to go to catch up with these platforms, which are garnering 2.8 billion and 1.3 million monthly users, respectively.
But because fewer people are using TikTok, a higher percentage of the app’s users will see your content vs. its competitors.
Just like Instagram, Twitter, and Facebook, TikTok also lets users follow topics that interest them using hashtags. And like-minded users following similar hashtags on TikTok can create communities and discussions around them.
Hashtags are also one of the many factors that contribute to the curation of the “For You” page, which is a section on TikTok formulated specifically for the user. The “For You” section provides recommendations based on the creators and hashtags you follow, including any previous content you’ve liked.
You can do a quick search for the kinds of hashtags your target audience tends to follow and use the most common ones in your videos. This gives your content a better chance of reaching them directly.
What Hashtags Should You Use on TikTok?
With so many topics and hashtags to choose from, selecting the ones most relevant to your brand might seem like a difficult task. How will you know which ones to pick?
The first step to choosing relevant tags is to be aware of the platform you’re using. Different social media platforms have their own trending hashtags. So, since you’re using TikTok, the next step would be to look up the trending hashtags for TikTok specifically.
The “Discover” page displays the latest trending hashtags being used by other creators. Take a look at it to find what TikTok hashtags you should be using for your brand.
Take some time to look up and note down all the keywords related to your brand, as well as the video you intend to post. Cross-check those with the ones that you see on the “Discover” page and use the tags that seem most relevant! Keep doing this every time you post a new video so that your page stays fresh.
You should, however, also use a few hashtags that are not as popular or trending. Getting the balance right with trending hashtags on TikTok can be tricky. While everyone is looking at them, pretty much every other creator is using them for their own posts as well. This can result in your videos getting lost in the crowd, especially if you’re a smaller account. Mixing the less trendy tags in with the more popular ones will help you reach a bigger group of people.
It’s also very important to be strategic about the specific hashtags you use for each video since there is a 100-character limit for your captions on TikTok. An ideal hashtag would contain at least 4 characters, including the tag symbol itself. Given that, you can only add about 6-7 tags in your captions.
Do Hashtags in TikTok Comments Work?
Since there is a character limit on TikTok captions, many users take to adding the less-relevant tags in the comments section of their posts. Although you can add your hashtags in the comment section, they’re not as effective as the ones you add to your caption.
You need to be strategic when choosing which hashtags to use in your caption and which to use in the comments. Try Simplified’s Hashtag Generator for TikTok to get the best hashtags for your TikTok posts!
Branded Hashtags and Challenges
Branded hashtags are hashtags that brands have personalized to create a niche for themselves. Such hashtags have a better reach on TikTok than other social media apps. So, if you’re a brand that’s on the rise, a branded hashtag may just work for you! Using these tags also allows you to form your own TikTok community.
Branded hashtags are frequently used to create TikTok challenges. You can ask your audience to create their own TikTok videos and post them using your personalized hashtag. If you’re a clothing brand, an example for a challenge could be to ask your followers to recreate their favorite TV outfits and post a video using #MyTVOutfit.
Creating such challenges and branded tags increases your engagement with followers and clients. It can also help you take your TikTok marketing strategy to the next level!
The Best Hashtags for TikTok
Technically, there are no “best” hashtags for TikTok that guarantee your content will be seen by everyone. However, there are a number of trending hashtags on TikTok that are more-or-less eternal. These include:
While these hashtags are pretty much always trending, you need to be clever about your TikTok hashtag strategy. Don’t use them if they’re irrelevant to your post. Keep in mind that just because it’s popular, that doesn’t mean it always works.
Simplified’s Free Hashtag Generator helps you develop instant, on-brand hashtags within seconds. Try it now to ensure that you’re always ready with the best hashtags for your TikTok video!