Pinterest has been around for a while. Ever since the pandemic, Pinterest has seen an upswing in social media marketing strategies. Businesses and customers are flocking to Pinterest to browse and purchase new products. In the cutthroat world of social media marketing, it’s important to market your brand across all relevant channels online to reach your targeted audience. In this guide, we’ll walk you through why Pinterest is a powerful platform for brand awareness. We’ll explore tips and tricks for making Video Pins, and how to get started for free with Simplified!

What are Pinterest Video Pins?

Pins have a video section that allows you to add photos and videos. Pinterest Video Pins let you include a cover image, so your audience can gauge what the Pin is about before they click to see it. This makes Video Pins more engaging than regular Pins because viewers can catch a glimpse of what’s to come next. Furthermore, if you become an advertiser on Pinterest, you can also create video ads to boost brand visibility!

What are the Specs of Pinterest Video Pins?

  • Length: 4 seconds – 15 minutes
  • File type: mp4, MOV, or m4v
  • File size: 2GB max
  • Text: Title up to 100 characters limit. Descriptions up to 500 characters.

For a more comprehensive review of the specifications of Pinterest Video Pins, visit their resource page here.

Why Pinterest is Great for your Business

Wondering whether Pinterest will work for business? Let’s take a look at some interesting statistics below:

  • More than 400 million people use Pinterest every month.
  • 46% of users discover a new brand or product weekly on Pinterest.
  • 97% of Pinterest searches are non-branded.

People use Pinterest not only to build mood boards and discover new color palettes, but also to be inspired! This gives your brand the perfect opportunity to be discovered by customers, other businesses, and content creators on the platform.

Find insights on audiences and targeted demographics compiled by Pinterest for business here.

Related: Social Media Marketing Metrics You Need to Know in 2021

5 Tips for Creating Stunning Pinterest Video Pins

Pinterest Video Pins are a relatively new phenomenon in the world of social media marketing. However, the competition builds every day, and everyone wants to hop aboard the hottest marketing trends. So, how do you create stunning Pinterest Video Pins to stand out from your competitors? Luckily, we have some handy tips and insider hacks to help you with Pinterest marketing!

1. Keep it Short and Sweet

To help you out, Pinterest provides time limits to give you an idea of how long your video should be. Even so, it’s best to ask yourself two questions before publishing a Video Pin for your followers:

  • First, what component of your business are you advertising? For example, say you’re a small business owner who specializes in artisanal desserts. Your audience might like a sneak peek into how the products are made. You might want to consider making a time-lapse video!
  • Second, how can you convey your brand’s message without cluttering the visuals? This means you need to decide which elements are the most important to your brand’s message. Moreover, add-ons like music might steal the focus from your visual content.
Source: Pinterest Newsroom

Source: Pinterest Newsroom

2. Pay Attention to Visual Aesthetic

Pinterest is perhaps the most visually driven platform, even more so than Instagram. So, if your business is competing against millions of pins and businesses, make sure your Pins are tap-worthy. So, how do you make your Pinterest Video pins more attractive to scrollers? Let’s take a quick look below:

  • Make sure you shoot the video on a device whose video quality output you can trust. While shooting these videos, frame the shot with the focal point as the star of the show. Also, remember to shoot your videos vertically to fit Pinterest’s recommended dimensions!
  • For mouth-watering visuals like melted cheese being pulled apart in slow-motion, you might want to invest in a photographer for your product. However, you needn’t shell out extra bucks to make stunning visuals. Browse ready-to-go Pinterest Video Pins templates on Simplified!

Related: How To Edit Product Photos For Your eCommerce Website For Free

3. Leave out the Audio

Adding your favorite tunes to your Pinterest Videos Pins might be tempting, but 90% of Pinners scroll with no audio! This brings us back to hacking social media marketing on Pinterest. Gauge your audience’s digital habits before including elements that can be left out.

4. Follow Pinterest Video Pins Specs

We’ve covered the specifications of Pinterest Videos Pins above, but this is the simplest of all the tips. Always adjust your media according to the platform! Your Instagram stories cannot be used for Pinterest. Why? Well, because your content won’t be optimized for maximum visibility as per the guidelines of the Pinterest Business community. Pinterest supports the following dimensions:

  • 1:1: square
  • 9:16, 4:5, 2:3: vertical
  • 16:9: horizontal

Don’t worry about losing precious time fussing over the specifications of Pinterest Video Pins.

Log into Simplified and we’ll do the heavy lifting for you!

5. Hacking SEO for Pinterest Video Pins

Like images, Pinterest Video Pins should be titled, captioned, and hashtagged to improve their discoverability in search results. You can also categorize Video Pins with tags to make them easier to find, so more people will view and interact with your content. If you’re a newbie in the world of social media marketing or just short on time, take Simplified’s Hashtag Generator for a spin!

Related: Pinterest Hashtags & How To Use Them

Publish your Video Pin(s)

After several rounds of editing and feedback sessions, you’ll be ready to upload your masterpiece! Publish your Video Pins by following these simple steps:

  1. Log into your Pinterest business account. Go to the “+” icon at the top and click “Create Pin”.
  2. Upload your video from your camera roll.
  3. Slide the selector left or right to the frame that you’d like to feature as the cover image.
  4. Now your Video Pin needs a title and description. Add it to a board using the drop-down menu under “Select”.
  5. Add a link to your website or products.
  6. Click “Publish”!

Pinterest will review and approve the video within 24 hours if your post doesn’t violate their Community Guidelines.

Create Stunning Pinterest Video Pins with Simplified

Since Pinterest Video Pins are newcomers to the social media marketing scene, you might run into trouble keeping track of all that needs to be done. Simplified is an all-in-one design platform that takes care of the housekeeping, including dimensions, specifications, and templates. What’s more? Simplified is free forever, so you can start designing stunning Pinterest Video Pins today without spending a cent! What are you waiting for? Give it a go now!

One Free app to design, collaborate, and scale your work – try Simplified today.

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