WhatsApp is one of the best ways to connect with your clients. It is simple, quick, and reliable. The social networking platform launched its business accounts in 2018. And this child of WhatsApp comes with a ton of amazing features to help you simplify your entire business. It is not only a great opportunity for small business owners – any business can utilize this platform to offer personalized services to every customer. But first, you must learn how to create a WhatsApp Business account.
Marketing on WhatsApp is truly a boon with its fast service and user-friendly interface. So, what are you waiting for? Install the app and follow these five simple steps to set up your WhatsApp Business account.
How to Create a WhatsApp Business Account
Step 1: Android users, install the WhatsApp Business app from Google Playstore. It is also available from the App Store for iOS users. You will find it as a green icon with ‘B’ on it.
Step 2: After it has been downloaded, open the app. First, it will show you WhatsApp’s Terms of Service. Simply click “Agree and Continue”. Next, register your mobile number for your business account.
Step 3: You will get the option to continue using your personal number or to use a different number. It is highly recommended that you use a different number to set up your WhatsApp Business account. This will help you to keep messages from your customers organized and in one place.
Step 4: Choose your nation and enter your number. A notification box will appear, asking for verification. Once you click “OK”, you will receive a One-Time Password (OTP) to your registered number. It can be automatically detected by your phone or you can enter it manually.
Step 5: The next step is to allow the app to access your contacts, photos, media, and other files. Click on “Allow” so you can chat directly with customers and also upload images of your products. Then you will be asked to share your Google Drive access, but this step is optional – skip it if you’d prefer.
How to Create an Amazing WhatsApp Business Profile
After successfully installing and registering your number, it’s time to create your brand new business profile!
Firstly, enter your business name. Then choose a category and a profile picture. This step is really important because this is how potential customers will find you. Your profile picture will be the first thing about your brand they interact with, so make sure it’s a good one! You can try a funky graphic or even a sleek business logo, but it must connect with your target audience and make sense to them.
You also have the option to add a description and a business address. You can always come back to this later, but it’s highly recommended you make use of these spaces. This way, your audience can learn more about you and where you are located. You can use Simplified’s AI tool to generate descriptions that connect with your buyers and keep them coming back to you!
Next, you will get the option to create a product catalog. All you have to do is upload the pictures of your products, label and add price tags to them. Write amazing product descriptions to highlight the best qualities of each product to make them seem more attractive to potential buyers. You can add up to 500 products for your business on WhatsApp. You can add to your catalog at any time via “Business Tools”.
Here are some excellent tips on how to click and edit your product photos with Simplified! Remember that presenting high-quality images with smart content is an easy way to enhance your brand value.
How to Reach Out to Your Customers on WhatsApp
Now you know how to create a WhatsApp Business account. But it’s your social media marketing skills that will really set you apart. You will need to connect with your customers and let them know about your business. If you already have a solid base of customer contacts, you can frame a message letting them know that you are now marketing on WhatsApp.
You can set up standard message responses in Business Settings. It can come in very handy to have set templates for generic messages for greeting your customers. Frame some quick replies to common queries and a polite message in case you are not instantly available to reply to a customer.
Your messages should communicate professionalism with a personal touch. Your customers do not want to interact with a robot or someone who doesn’t get back to them within a reasonable timeframe!
Choose your contacts and send the first message to everyone, indicating that you are open for business. You can also ask them to save your number in their contacts so that they can easily be notified of offers and discounts via WhatsApp Status. You can design a WhatsApp Status post in seconds, with amazing images and tag lines, using Simplified’s professional tool.
How to make the most out of your WhatsApp Business Account
We have told you how to create a WhatsApp Business account, but how can you use it to maximize sales for your business? Keep reading to find out.
1. Use labels
One of the best things about WhatsApp Business is the labels feature. This helps you to keep track of new orders, pending deliveries, and anything else related to your customers.
To get labels, go to the WhatsApp menu and click on Business Tools. Go to Labels. WhatsApp already has some pre-made labels like, ‘New Order’, ‘New Customer’, ‘Order Completed’, etc. You can also add your own labels.
To add labels to your chats, tap and hold the relevant chat in your inbox. A list of options will appear, including “Add Labels”. Tap on it to see a list of your labels and choose the one that best fits this particular customer.
2. Send out regular updates
With WhatsApp Business, you also get the option to send out regular updates to your customers. Once in a while, you may want to run a sale or a festive promotion. This will help your customers stay hooked on your products and services.
Every business announcement can be made easier with the WhatsApp Status or WhatsApp Broadcast features. Optimize your WhatsApp business with unique templates by Simplified. Frame your messages neatly using your brand colors and visually attractive fonts to create a premium feel.
3. Get the desktop version
You will probably use the WhatsApp Business app on your phone more, so you can respond to customers on the go. But you should also install the desktop version for when you are at your computer. This will help you manage a lot of chats – having them on a big screen can totally simplify the process.
Using WhatsApp Business on your desktop is just as easy as using your personal WhatsApp. Just scan the code from your WhatsApp Web feature and you’re ready to go.
Take Your Business Forward!
If you are looking to expand your small business, it’s handy to know how to create a WhatsApp Business Account. It’s super easy to use and freely accessible to everyone. We hope this guide has simplified the process for you overall.
WhatsApp Business sets itself apart by marketing itself as a platform where you can directly interact with your customers and answer all their questions personally throughout the customer/buyer lifecycle. Marketing on WhatsApp is easy with a ton of amazing tools (including the Simplified’s WhatsApp Status maker!) to help you.
With modern social media marketing, everyone can be an entrepreneur. Create your business account on WhatsApp today and get ready to shine!