Hashtags are a useful way for your brand to engage in trending conversations. While they have been around for a while, few implement strategies for optimizing their hashtags. You can use hashtags on different social media platforms, one of which is Facebook. That said, having a strong Facebook hashtags strategy can help you gain new followers for your brand and improve your marketing.
In this blog, we’ll share the top 10 tips for using Facebook hashtags effectively in your Facebook posts.
1. Use Branded Hashtags
A few good hashtags can make a difference for your brand, boost engagement and bring you unexpected popularity. For example, H&M uses a hashtag with its name that is easily recognizable among all those in the fashion community.
Every time you use branded hashtags, your target audience will be able to easily access all your content. Also, if combined with other hashtags, your posts will be distinguishable from your competitors.
Related: Pinterest Hashtags & How To Use Them
2. Use The Same Hashtags You’re Using on Instagram and Twitter
If you’re using hashtags in a social media campaign on Instagram, Tumblr, and Twitter, then you will want to include them on Facebook as well. In this way, you will be able to unite your brand’s messaging across different platforms. Using the same hashtags on all your social media accounts allows you to hold multiple conversations on the same topic with your whole audience, as people will have preferences for which platform they use over others.
In 2018, Instagram reached 1 million monthly users, which has no doubt increased since. This of course means more people that you can reach out to with your content!
For example, Moleskine uses similar hashtags between Facebook and Instagram, choosing the most relevant ones to post on FB.
3. Use Facebook Graph Search to Find Good Facebook Hashtags
Facebook graph search is a search engine that allows you to explore the world via people you know, discover new experiences and find people who share your interests.
Graph search can potentially help you locate different hashtags with which you can experiment later. Additionally, you can use this tool to explore the interest of your audience by searching for hashtags that apply to your brand and observing the engagement they generate.
4. Don’t Use Too Many Hashtags
You’re probably familiar with the saying “quality over quantity.” You’d be better served using one hashtag that suits your brand and targets your audience than trying to reach everyone with a dozen hashtags. Research shows the more Facebook hashtags you use, the less engagement you will achieve. For example, Facebook posts that have one hashtag perform best, with an average engagement of 1,771 interactions per post. Posts with more than one hashtag see a steady decline in average interactions per post, and engagement really bottoms out for posts with more than six hashtags.
This means you have to be careful with the hashtags you choose. If you’re uncertain, use a tool like Simplified that helps you come up with the best hashtags for your campaigns.
5. Use Only Relevant Hashtags
You’ve most likely thought about inserting trending hashtags in your content to improve your social media marketing. This can be used to make your content visible to more people. However, on Facebook, you need just a few hashtags that are relevant for your products and services. This means you should use hashtags that are popular and trending with your audience that also fit your brand.
For example, if you want to attract people interested in the gaming industry, you’ll want to add hashtags such as #nintendo, #PS5, #pcgaming, #xbox, and more. That way, if there’s anyone searching for content using those hashtags, they’ll also see your post.
6. Analyze Your Competitors’ Posts
If you want to see how your competitors are handling their social media marketing, you can look at their Facebook pages and research their posts to get an insight into what interests your target audience. We selected three simple steps to do this:
- Go to your competitors’ pages and scroll through their feeds.
- Write down all the hashtags that grab your attention.
- Analyze what you’ve written down, and think if these hashtags apply to your brand.
The information you extract from your competitors will also give you a clue on which hashtags to avoid since they’ll have low engagement. So keep your eyes open!
7. Use Facebook Hashtags for Cross-Platform Branding
Cross-platform branding is important because it delivers brand messages and images across various platforms in different ways to achieve a certain objective.
For example, if you’re a company that wants to target young females aged 20-30 interested in makeup, you can use the same hashtag for your newsletters, google ads, print mailers, your website and your social media accounts. Try to use words that relate to your brand and describe your product.
You can try and start a hashtag campaign in which you urge your audience to use your branded hashtags when posting about your products and services. Therefore, if your audience starts using your hashtags more and more in their web accounts your brand will steadily grow.
8. Use Hashtags When Re-sharing Other People’s Content on Facebook
If you want to make an impact with your social media marketing, you can do this if you share other people’s content. When doing this, add hashtags to reach your audience and you will encourage engagement and make your brand more noticeable.
9. Test and Monitor Your Hashtags
If you want to monitor your hashtags and their results, you can do this by using Facebook Business Suite. With this feature, you can view activity, view insights, and use other insight tools that come with the package. Here’s how to unlock the power of these tools:
- To begin with Business Suite, you need to make a Facebook Business account;
- Then you can connect your Facebook and Instagram accounts to share content from one app to the other;
- From there, you can manage, see, and review your results;
- On the “Home” screen, you can see all of your notifications, updates, likes and new comments as well as recent ad activity and insights;
- The “Activity” tab shows who has liked or commented on your posts;
- “Unified Box” allows you to read and respond to private messages, while also allowing you to create automatic responses to streamline your communications;
- “Ads” will let you follow the insights of your posted ads;
- “Insights” is the section from which you can check established trends and performance of each post;
Once you’ve explored Business Suite, you can apply what you found out to your brand. For example, you may want to change your hashtags if they don’t generate enough engagement or you can try and reduce the number of Facebook hashtags you’ve used.
10. Use Simplified to Create the Best Hashtags
If you’re wondering how to begin your Facebook strategy, we have your back! Simplified is a powerful tool that can help you with the implementation of an influential hashtag strategy. Simplified’s hashtag generator will create great Facebook hashtags to attract views and engagement. You can also use the app to create stunning posts that will make your brand stand out and attract new visitors.
Facebook is an influential social media platform for businesses and individuals to share their content with the rest of the world. In this blog, you learned 10 tips on how to use Facebook hashtags for an effective Facebook marketing campaign.
Are you ready to unleash your marketing guru? Use Simplified to create compelling hashtags and generate more stunning posts that will boost your engagement and attract viewers. Simplified is the first all-in-one platform with which you can create jaw-dropping designs and one-of-a-kind copy for your brand!