The way people shop has changed dramatically over the past few years. Nowadays, costumers do not want disruptive messages and advertisements. They prefer finding brands and companies that offer them quality services. It’s time for businesses to adapt their customer-centric marketing strategies to reach these potential customers. As such, developing an inbound marketing strategy can be extremely helpful for modern companies to scale their businesses.
Inbound marketing tactics include a combination of techniques like content marketing, search engine optimization (SEO), social media marketing, and lead generation. It is all about creating quality content that draws customers in to provide value and build trust over time.
When executed well, inbound can deliver a steady stream of leads and customers to your business, helping you grow your bottom line. Here are 10 inbound marketing strategies that you must try for success in 2022.
10 Steps to Create a Powerful Inbound Marketing Strategy in 2022!
1. Define your ideal customer persona
As opposed to the outbound marketing approach of using billboards and TV ads, an inbound marketing strategy focuses on the target audience. You must identify the ideal customer persona; the person who will need your products and services for a long time. Marketing inbound is all about developing a connection with your target persona. They should find your products convincing with real facts and authentication. They should be able to trust you and come to you to find what they want. Google Analytics and social media platforms give you plenty of customer demographics to implement these inbound marketing tactics. Track the information every month to understand the changing needs of your customers.
2. Regularized inbound content audit
Among the most important aspects of an inbound marketing strategy is to have a regular content audit. Evaluate your key performance indicators (KPIs) and cross-check the methods that are already in place. You can gather a variety of data obtained from your SEO link-building and content marketing plan.
Look at how your website has been performing in organic and paid searches. Which keywords are working for you and which ones have stopped showing results? How many page visits are happening monthly and which sources are driving them? Accordingly, you can optimize your SEO marketing plan and build fresh content for marketing inbound. You can change your calls-to-action (CTAs), page design, and even create new long-form content from scratch.
3. Create up-to-date and relevant content
More SEO-friendly blogs can help you rank. But if they don’t match the expectations of your audience, your efforts go to waste. It’s paramount to make your topics interesting and current. Don’t forget that there is a lot of data out there that your audience is regularly checking. Audit your old posts and revise them according to the latest trends. Add more information and interlink them to other relevant pages of your website. For example, you can use pillar blogs on generic topics and interlink them with smaller blogs.
4. Use images and infographics to make blogs interesting
Content marketing includes a lot of backlink content and blog posts. But again, they will be pointless if the audience is not interested. Add images, and if possible, videos, to make your blogs more interesting. Even GIFs can be used in certain contexts to make your blogs fun and interactive.You can also add infographics to represent relevant data for your blogs. This is especially important for B2B marketing. You are catering to an audience that’s looking for trustworthy data.
5. Make your website attractive
With an inbound marketing strategy, every audience engagement must end at your website. All your SEO blogs and ad links lead to your website, and this is where you get your conversions. Everything from a smartly chosen website font to brand colors can make a difference. Use brand-relevant aesthetics and make the user interface easy to navigate. It should directly represent your brand values and form a connection with your target audience. Most importantly, it should be compatible with all types of screens including mobile phones.
6. Conduct in-depth interviews and surveys
In modern marketing, the customer is king! As part of your inbound marketing strategy, you must understand your customers thoroughly. It may not be enough to rely on analytics tools and software. Instead, reach out and talk to them. Ask them to fill out forms and surveys. And if you want to know more, don’t hesitate to book a phone interview or a video call. Get candid with them and let them talk about their frustrations with the industry or your product. This will help you improvise and also make your audience trust you more in the future.
7. Host webinars and launch courses
Once you have formed a base audience, you must know how to maintain their trust. Having a stream of updated content and blogs is great, but there are so many ways to share knowledge in 2022!Hosting webinars is an amazing inbound marketing example to form a great relationship with your audience. Seeing you in real-time makes your audience trust you more. Similarly, you can launch courses to not only become a trusted brand in your industry, but as your customer’s teacher as well.
8. Create an active social media presence
Social media has become the strongest tool to interact with customers. Platforms like Facebook and Instagram give you the opportunity to share valuable content with your audience. Not only that, but you get to engage through features like stories and live sessions. For an effective inbound marketing strategy, social media is a must. But you have to be consistent in order to maintain your online presence. Schedule your calendar or have a team answer DMs and comments on your profile.
9. Test your headlines and optimize
Before your audience can check your blogs and informative content, they need a good headline! It should be attention-grabbing but not clickbait. Headlines can, in fact, work in a variety of ways. Sometimes it’s good to keep them short and crisp; other times you can add more details. You can begin with a question or even a shocking fact. Crafting the perfect headline can take a lot of time. It’s smart practice to keep optimizing your content by testing your headlines. For example, let’s say, you use a topical trend (like Covid) to create an eye-catching headline. However, after a few months, it may not be as relevant and the audience may show indifference towards the particular keywords. It’s a good idea to switch and hop on a new trend.
10. Building customer-oriented campaigns
There are many creative ways to build campaigns in an inbound marketing strategy. Influencer marketing is an excellent way to expand your network through innovative content. Or you can start an email campaign to deliver valuable content to your subscribers. It’s all about offering help to your audience and you will see them coming back to you.
An all-in-one design and content tool, Simplified makes your content marketing plan easy to execute. Check out their design dashboard to find amazing templates for your social media posts. Or explore their powerful AI writer to create strong headlines along with copy ideas to make your writing smooth. You can collaborate with your entire team on this one platform and also schedule your campaigns with their new content calendar.
Strengthen Your Inbound Marketing Strategy with Simplified!
Implementing an inbound marketing strategy can be tough. You must be ready with powerful content and artistic designs to catch your audience’s eyes. Thankfully, it’s way easier with Simplified!