Time and again, people find themselves uninspired and out of ideas when starting something new. Pinterest helps countless users find inspiration daily! In fact, this social media platform, which allows users to ‘pin’ everything from fun DIYs to aesthetic mood boards, is often overlooked for its potential to encourage online shopping. Whether you are an independent small business or a big name brand, it is your visual identity that can make or break your online sales. And that is where Pinterest marketing comes in!

Related: 10 Visual Design Trends You Need To Know To Stay On Top in 2021

Using ‘Pinterest for Business’

(Source: Sprout Social) Take your brand imagery and turn it into a source of inspiration for potential buyers!

At its core, Pinterest is a means for people to share ideas and learn through images and videos. But it can also be used to promote what your brand has to offer!

As it turns out, the majority of Pinners use the platform for product discovery purposes. In fact, more than three out of four (77 percent) Pinners say they have discovered a new brand or product while browsing on Pinterest. – Pinterest, 2019.

‘Pinterest for Business’ is a feature on Pinterest that allows small or big businesses to be able to use Pinterest for marketing and obtain useful information such as:

  • Analytics
  • User information
  • Demographic details
  • Engagement trends

This information is extremely insightful for any marketer because it informs them of what people are seeking in terms of inspiration. Also, in turn, helps the marketer determine what their business can provide users in the early stages of buyer interest.

Related: How to Use Mood Boards to Define Your Brand Aesthetic

Make Pinteresting Content!

(Source: Mejuri) Using aesthetic imagery instead of branded ads is the best Pinterest strategy for your products!

Your engagement on Pinterest is driven mainly by the number of Pins you get on different user’s boards. Moreover, to ensure maximum discoverability, use high-quality and eye-catching imagery that is authentic to your brand identity.

And keep in mind that brand images don’t have to be advertisements! If you focus on showcasing your aesthetic rather than using heavy advertising techniques, you’re more likely to end up being pinned as inspiration. Getting your images pinned and saved across user’s boards is a Pinterest marketing strategy that is much better than just advertising alone.

Some examples of content you can use in your Pinterest marketing include:

  • DIYs
  • Infographics
  • Instagram story templates
  • Recipes
  • How-to’s

Simplified Design Tip: Your next Pinterest marketing masterpiece is just a few clicks away! Use one of our templates for inspiration or ‘Start from scratch‘: ‘Social Post‘ → ‘Pinterest

Related: 5 Blogs You Need To Follow To Up Your Marketing Game

Get People Pinspired! – SEO Infographics

(Source: Whole Foods Market) Looking for the keywords “organize fridge?” Whole Foods Market has got you covered!

SEO, or search engine optimization, is a major asset when developing your Pinterest marketing strategy. When your content is both attractive and relevant to what people are looking for, you are more likely to top the SEO charts! In face, you can use high-volume keywords in your titles and captions to show up in audience searches, such as ‘aesthetic jewelry,’ or ‘DIY scented candle.

Related: Top 10 Apps To Edit Aesthetic Photos On Your iPhone

Using Rich Pins to Get Rich!

(Source: Etsy) Bring out your inner designer and post images that pop!

Once you start using the ‘Pinterest For Business’ feature, the app allows you to use ‘rich pins‘ to add more information right on the page!

  • Product Rich Pins: Includes your item price, availability, and link to purchase!
  • Article Rich Pins: Includes your blog post title, author, and a description.
  • Recipe Rich Pins: Includes your recipe name, servings, ingredients and more!

Related: Picking The Right Fonts For Your Website: Simplified Guide

Get Pinning!

Now that you have the tools to create your Pinterest marketing strategy, no one can stop you from dominating the game! Good luck!

One Free app to design, collaborate, and scale your work – try Simplified today.

You may also like

Leave a reply

Your email address will not be published. Required fields are marked *

More in:Marketing