A wise man once said, “Change is the only constant.”
These words deeply resonate as marketing trends are changing every week and with it, so too are every enterprise’s marketing strategy. Companies are trying with all their might to engage their audiences in new and innovative ways. We are all in the race to grab their audience’s attention and have meaningful conversations with them.
In this competitive world, it’s important to understand the overarching facts and perspectives of industry leaders and experts. So, we at Simplified have done the homework for you and bring you a list of our top 5 marketing blogs that you need to follow.
Moz is the leading aggregator and informant of everything SEO. Their Beginner’s Guide to SEO is considered the holy scripture amongst SEO experts and is something we refer to often.
Moz began with co-founder Rand Fishkin publishing SEOmoz, figuring out what blogging is, and chronicling his journey for us. As the company grew, so did their content quality and quantity.
They also have Whiteboard Friday Video Tutorial that has made their co-founder popular amongst marketers all over the world. Moreover, this series is worth mentioning because it’s the perfect example of online marketing platform doing video marketing.
Animalz is original, witty, fun, and a delight to read. Every single article is well researched and shares facts in a creative and unique way.
The blog is run by Jimmy Daly, a well-renowned Marketer, who writes about SaaS Marketing- tips, writing, and strategy. Additionally, he incorporates his everyday mundane experiences and brings them to life in his articles.
Their blog articles also talk about writing models, content auditing, improving your writing skills, and experimenting with content.
Our Favorite Blog: 5 Mental Models for Content Marketers
Hotjar values data and provides heat maps to visualize your marketing efforts. They talk about measuring, testing, and assessing consumer behavior and patterns and the importance of data-driven marketing strategy.
The blog focuses on education, thought leadership, and provides innovative solutions to business problems in the digital age. In fact, this blog is useful for marketers, product managers, and UI/UX designers alike.
Our Favourite Blog: 4 Proven Ways to Increase Conversion [With Case Studies]
HubSpot can easily be recognized for starting the inbound marketing revolution. There’s no marketer today in the world who hasn’t read a HubSpot article at least once in their career.
They have a full list of topics for all your marketing needs. If that wasn’t enough, they have new articles published every day. Their blogs are written by in-house writers and industry experts to offer you different perspectives and expertise.
Hubspot also provides easy-to-use templates for all your marketing needs.
HubSpot is the perfect example of how you should go out of your product’s direct niche, related topics and pain points of your audience.
Our Favorite Blog: This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau
Okay, so this one isn’t a blog, but their weekly podcasts hosted by Steli Efti and Hiten Shah are goldmines for all aspiring entrepreneurs. They share unfiltered dialogues and actionable advice about building, marketing, and staying afloat in the start-up life.
The podcast is insightful for marketers who are trying to find their grounding in the marketing world with topics ranging from SaaS marketing strategy, content creation and aggregation, social media tips, product marketing, and much more.
Moreover, if you’re an avid podcast listener, you should definitely have this on your list.
They have over 48k real-user reviews and this data comes in handy while writing their blogs. They focus on top-of-the-funnel marketing blogs, general technology blogs, design, and more.
As a marketer, you are always looking for ways to improve. These blogs will be a great way for you to come up with new ideas, understand the ever-changing marketing landscape, and get some insights from the leaders of the industry.