Design has a way of evolving with the times. Typefaces reflect different cultures, communities, brands, and organizations, whether through newspaper ads or brand logos. And modern font trends have the capacity to change marketing and advertising campaigns completely.
2022 is set to bring some exciting font trends for a refreshing perspective on the bold and powerful. With a playful mix of unconventional and clean fonts, 2021 font trends have showcased many interesting characters. Want to know what’s coming next? In this blog, we’ll cover the top font trends for the new year to help you pick the best typeface for your latest designs.
Typography Trends 2021
- The Reliability Factor – 2021 font trends have been all about clarity, reliability, and stability. After a year of chaos and confusion, your target audience is looking for practical solutions to their problems. And the trending fonts of the year back this up. For example, clear sans serifs that are easy to read and give a sense of assurance and solidity with no twists or turns.
- Expressing more with less – Minimalism has been embraced all over the world, offering peace and calmness to the modern world. Simplicity is also an attractive element in today’s font trends. However, minimalism isn’t just about keeping things simple, but also being more meaningful. Fonts like Halenoir and Lufga may look minimal in design but they offer a characteristic punch that can help create brand identities.
- The Contemporary Character – Despite the need for simple and straightforward typefaces, modern, quirky elements haven’t been left out of 2021 font trends entirely. Character serif fonts like Juana and Abstract are classy but edgy, with just a little taste of what 2022 has in store. Inspired by these trending fonts, you can learn how to add your custom fonts to Simplified for unique designs.
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Incoming Font Trends 2022
2021 has given us some elegant fonts to flaunt, but 2022 is no longer about staying in your comfort zone. Let’s look at some of the major font trends that will get people talking about your brand in the coming year!
1. Bold, thick strokes
This year, typography isn’t going to be subtle and shy. Chunky lettering that’s bold and weighty will grab attention and make a big impact. These thick lettered fonts also have a way of playing with negative space and different types of shapes.
2. Back with Retro
You probably guessed it. Vintage trends have made a huge comeback in fashion, home decor, and many other aspects of design. And font trends will also embrace this style this year. Retro fonts have a way of offering nostalgic comfort while tapping into an adventurous imagination. Plus, they’re oh-so cheerful with their curves and quirky shapes.
3. Say it Sharply
In 2022, you’ll also notice more calligraphic, sharpened font styles appearing. Chiseled shapes with sharp edges create a clean and futuristic effect that is very striking. This serif typeface can also be italicized. A modern style that perfectly combines sleek minimalism and individualistic flair.
4. Edgy and Experimental
Modern type designers have also started questioning the norms of font trends. Sure, order and clarity are a priority, but experimental designs are now pushing the boundaries. In fact, adding textures, patterns, and multiple colors has made the world of typography a lot more exciting. As a result, we can expect a playful sense of the bizarre being used to create memorable typefaces in 2022.
Your typeface can speak for your brand. Design a professional logo for your brand with a font that reflects your values using Simplified’s free logo maker. Not sure where to start? Check out the complete checklist to design your brand logo on our blog.
5. Rounding up the Edges
As much as sharpened fonts have gained attention, rounded fonts are also turning heads. With their joyful appeal, these fonts have often been relegated to kid-centered posters and materials. However, designers have found new ways to play with fonts so they appeal to a wider audience. Rounded edges are therefore becoming a popular sight, giving a refreshing appeal to multiple campaigns and prints.
6. Making it Personal
Almost every font trend is about making things personal yet relatable. However, personality often comes out best with handwritten styles. When brands want to connect with their audience, the imperfection of handwriting can really strike a chord. As flawed as they may be, fonts that mimic handwriting give a sense of friendliness and make brands feel more grounded.
7. Bold and Artsy
Illustrated typography has been around for quite a while. With decorative strokes that push the norms of standard typefaces, you will find a lot of experimental typefaces in brand logos and headline banners. They may not be as personal as handwritten styles, but definitely stand out and catch attention.
8. The Animated Type
When videos and GIFs are ruling the internet, designers can’t restrict themselves to static fonts. The animated typeface is a major font trend that is going to stick around for a while. Playing with movement and animation, letters can be transformed and morphed for the viewers. Making the characters come alive, your chosen typeface can become more engaging than ever.
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Finding the Type that Speaks for Your Brand
The upcoming font trends for 2022 give you a lot of ways to explore and customize your designs. One thing that we’ve all realized since the start of the pandemic is that there is no “new normal”. Likewise, there is no fixed way to use fonts either.
Whether you want a font for your brand logo or a YouTube thumbnail, simply choose a typeface that fits your brand and connects with your target audience. Give them what they are looking for!
You can try all these brand new font trends with Simplified’s free design tools. Our all-in-one platform offers the latest tools including professional templates, custom font makers, text animators, and much more. Create innovative designs that match your brand personality and keep your audience coming back to you. Explore Simplified now and get creative!