Animated GIFs are one of the most popular marketing tools that you can use for your content strategy. They’re are a fun way to add some dynamism to your content and can add a few nice touches to your online posts. They will surely make your blogs more engaging and improve your storytelling technique which will certainly be a bonus if you aim to reach a specific target audience. Plus, you can create them easily online with the help of different tools.

In this blog, we’ll cover some of the best options out there to help you choose the best GIF maker for you. Let’s jump right in!

Related: Simplified video editor, edit videos like Pro.

What is a GIF?

Before choosing the best GIF maker, you first need to know a bit more about what a GIF is and how it functions.

A GIF (Graphics Interchange Format) is a series of images played one after another. This is a great way to make a moving picture, and it can also be used for simple animations to create a video-like effect. This format can display up to 256 colors. Each image frame has a time delay determining how long it takes for a frame to be displayed.

Steering away from the technicalities, a GIF could be a video or a sequence of animated images that you’ll often see on social media, blogs, emails, or when talking to a friend. GIFs can even be used to create animated memes!

Related: The Complete Logo Design Checklist for Your Brand


Do I Need GIFs in My Marketing Campaigns?

The answer to this question is YES, and there are three major reasons why:

  • Improve Branding – You can add your brand’s colors and logo when creating a GIF or even include what you’re offering. For example, Amazon’s logo can easily be transformed into a GIF to express what the website offers everything from A to Z.
  • Offer a Better Explanation – Visuals certainly make explaining different concepts a whole lot easier than plain text. Motion images contribute to this even more. Ranging from memes to important animations, GIFs can add little things to engage your readers and contribute to your content strategy by visualizing the emotions that you want to evoke in your audience or showing how to use a product.
  • Attract Visitors – A rule of thumb is that visuals break huge chunks of pieces and make them more appealing to people, who are on the internet to quickly find solutions to problems. If you want to produce fun, informative and engaging pieces, you can add GIFs to your copy. This way, your visitors will have a better experience with your content online. You can check this blog out to see how well GIFs blend in with text and make the content more engaging.

Related: How to Boost your Brand Image with Monogram Logos

If you’re looking for the best GIF maker to save you time, boost your marketing campaign, and bring you more engagement online we’ve got your back!

10 Best Online GIF Makers

The next sections are an overview of some of the best GIH apps on the Internet. After exploring them, you’ll be able to select the best gif maker for your brand needs.

1. Simplified

Simplified is the no. 1 GIF-making tool for different reasons. First of all, the platform is very easy to use and you can create a GIF from any part of a video with Simplified’s GIF maker. Downloading and sharing content is also an effortless process. You can easily publish content with Simplified’s content planner across social media. Moreover, Simplified offers a variety of features such as transforming a video to GIF online and a GIF into mp4.

Sounds greats, doesn’t it? And you can do all of this in a few simple steps. Let’s explore how to create stunning animations with Simplified’s GIF maker to get you started.

Step 1 – Begin your Project

Log into Simplified and create a new project on your Dashboard. Then either browse videos in Simplified’s library or create one of your own.

Step 2 – Create your GIF

After you start your project, you can insert media from Simplified’s library or upload your own assets. After you select the media that you want to use for your GIF, click on the Animation tool as you can see on the following image.

It will open your Artboard from which you can animate your images. What’s more, you can even add sounds to your GIFs and choose different transitions for each image you add. If you choose to create a GIF from a video file, you can also crop the length of the video according to your needs.

Lastly, you can add text and different visuals from the bar on the left to make your GIFs more engaging.

Step 3 – Download & Publish

After you’re done customizing your GIFs, you can export them as .mp4 or .gif files. You can do this by simply clicking the Export button in the top right corner. Alternatively, you can schedule your GIFs for publishing using Simplified’s content planner. Together, all of these handy features make Simplified one of the best GIF makers on the web.


GIFPAL is an online application with a user-friendly interface that you can use to customize the images you’re editing. You can also preview the changes you make to your GIFs and alter the speed within the app. Just bear in mind that GIFPAL’s user interface isn’t as straightforward as Simplified’s. So, if you decide to use this website it may take you some time to get the hang of it.

3. Imgur

Imgur offers you a GIF gallery, as well as the opportunity to make your own GIFs. You can create and edit your pieces with features such as resize, rotate, and crop. The gallery allows you to explore and discover the best GIFs for your content. However, keep in mind that the servers hosting this website do get overloaded sometimes, so uploading and downloading images can take a while.

4. is a tool that has many different elements that you can use to edit your GIFs. Additionally, you can save your video entirely or in parts (up to 15 seconds) as a GIF. Also, you won’t need any third-party applications. This means that you can save your whole video or in different smaller parts depending on what you need. But get ready to use your wallet because most of’s tools and resources require you to pay to use their features.

Related: The Ultimate Guide To Monochromatic Colors & How To Use Them

5. Make A GIF

Make A GIF is another online tool with which you can create animated GIFs. With this website, you can generate GIFs from Facebook or YouTube URLs. The tool lets you use a webcam video directly and rearrange the picture order using a drag-and-drop interface. This means that you can create GIFs from your webcam and edit the video that you’ve just taken. But this platform is not completely free and you have to pay to access certain features. For example, to add a personalized watermark and social links, you’ll need to become a premium member.


GIMP is an online GIF generator that has more than 100 plugins. You can do multiple undo and redo actions during the working process as needed. You also have access to a foreground extraction tool. This tool allows you to extract the foreground from a selection or the active layer.

Additionally, you can access transformable selections and paths to get your desired animation. This means that you can create selections and adjust them depending on your preferences and needs. GIMPs only drawback is that the interface of the program is quite cluttered which means it isn’t as easy to navigate as other apps.


You’re probably familiar with GIPHY and may have even visited the website yourself. With this tool, you can create GIFs from videos, images, and different URLs from Vimeo, YouTube, and Facebook. You can also create your own designs with different stickers, filters, and freehand drawings. One setback of GIPHY is that irrelevant GIFs sometimes come up in the search results, so browsing for something specific can take a while.

Related: How Email Personalization Can Up Your Marketing Strategy


This GIF maker is amongst the best GIF apps out there. Not only is it one of the fastest GIF creators, but it’s also free and easy to use. In addition, this editor offers some great effects that you can use for animations, clippings, and tweeting. However, in order to use all of the best effects and tools you’ll have to subscribe for the premium membership.

9. Picasion

Picasion is a tool that lets you make avatars without the need for Flash. Another reason why you may consider Picasion is because you can adjust animation speed on different levels: fast, normal, and slow. Last but not least, you can add text and even virtual glitter to your finished GIF! One downside of this website is that the user interface is a little outdated and hard to navigate.


This is another of the best GIF apps that makes GIF-making easier with its user-friendly interface. Moreover, it allows you to add text and flip the images that you’re using. Another advantage of this app is that you can create GIFs without watermarks or attribution. Lastly, Ezgif makes transforming a video to GIF online super simple with its 2000 files limit.

Related: Simplified mobile experience, AI long form writer + design templates


As you can see, we’ve covered a lot of ground and have given you all the information you need to create your own GIFs. If you’re looking for the best GIF marker for saving you time and effort while helping you boost your content strategy, Simplified is the top choice.

Simply upload a photo, choose your animation options, add text with our custom fonts, and download the finished product! The best thing about Simplified is that there are so many useful features to explore. It’s also the first all-in-one platform that you can use to design stunning visuals with compelling copy.

One Free app to design, collaborate, and scale your work – try Simplified today.

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