What is color blindness?

A common misconception is that the colorblind population can only see the world in black and white. This is not true – the majority of the people who are color blind are able to see just as clearly as the rest of the population, however, they are unable to distinguish between red, green, or blue light. The most common mutation is red/green color blindness in which people mix all colors that have red or green as part of the whole color.

This design guide will help you tweak elements of your graphic designs to become more colorblind-friendly!

Source via EnChroma

How common is color blindness?

Color blindness, also known as Color Vision Deficiency or CVD, is more common than the general population realizes:

 

Related: Why Do Restaurant Logos Use Red and Yellow?

5 ways to design for color blindness

Aiming for color accessibility in your graphic design doesn’t mean that you will have to compromise the integrity of your content.

1. Use Color and Symbols

This is especially relevant if your design has any signage that requires identification by color, i.e., red indicating error. In this scenario, it is best to use color as well as accompanying text, because while colorblind people may not be able to see the red for error, they will be able to read the text. (Fun Fact: Facebook’s Mark Zuckerberg is famously red/green colorblind, and that is why the platform is chiefly blue because he sees it best.)

via Digital inspiration

2. Make Shapes Stand Out with Outlines

Adding solid lines to your shapes with thick, dark colors like black or navy blue will separate them from the other elements in the design. This makes it easier for the colorblind population to distinguish between different components.

via evatotuts+

3. Aim for High Contrast

Similar to adding outlines to your shapes, designs with higher contrast are easier to distinguish – try adjusting the brightness and saturation levels of the components of your design until they start to stand out instead of merging with the background.

via Pixels

4. What Colors To Use

You can certainly opt for the greyscale color scheme.  The focus then is solely on the artwork without the distraction of multiple colors. However, there is also the option of using a monochromatic color scheme that does not only consist of grays, whites, and blacks. Using a monochromatic color scheme means picking one color and consistently using its various shades, tints, and tones. If you choose green, then you could also add light green, olive green, parrot green etc. to your design.

via Shutterstock

5. Add Texture

Use the options of adding grain, horizontal lines, or any other kind of texture to your design. Textures highlight a specific section of an image in your artwork and create a solid color boundary.

via Spoon Graphics

Related: Color Psychology: How Colors Affect Mood & Behaviors In Marketing? (Part 1)

Platforms To Test Color Accessibility

We have compiled a list of websites that will help you create more effective designs for colorblind people:

  • Coblis: Generates images for all kinds of color blindness.
  • Stark: To check the color contrast ratio of your text.
  • WhoCanUse: To understand how color contrast may affect people with different visual abilities.

We hope these small tips will help you create designs that are more inclusive of the colorblind population. Check out Simplified to put these tips to use!

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