What is Google Ads?
Originally launched as Google AdWords, Google Ads is a service you can use to promote your business, sell products or services, and increase traffic to your website. Google Ads is a pay-per-click (or PPC) type of advertising service. This means that you, as the advertiser, pay per click on your ad. It also lets you create your own ads and campaigns on a budget to accomplish your advertising goals and target potential customers. In this article, we’re going to show you can leverage the power of Google Ads using Google Ads descriptions!
A Google ad consists of three basic parts:
- Display URL
What are Google Ads descriptions?
Google Ads descriptions are an introduction or summary to your product or service, and they are what potential customers will read when they see your Google Ads. These appear under the headline and display URL in your Google Ads.
3 Examples of Google Ads descriptions
Here are some examples of a few sites that are selling different products. As you can see, the Google Ads description appears under the headline and URL and has been highlighted in a red box.
1. For a secondhand car site
2. A shoe company
3. An online shopping site
7 tips to write an effective description for Google Ads
1. Use keywords
Make sure you have a determined set of keywords and that you use them properly. You don’t want your keywords to be too vague, as that is less likely to attract attention on Google ads listings. People are usually looking for something specific when they search Google, so using a targeted and specific keyword is going to garner more attention.
2. Make it conversational
The fact is, people like to be addressed directly, so making your Google Ads descriptions conversational will make them more effective. Address your Google Ads to your audience and use the word, ‘you’, to make potential customers feel like they are being personally addressed.
3. Make it emotional
One of the keys to making your Google Ads effective is knowing how to tap into the emotions of your potential customers. Make sure that you include an element of emotion in your Google Ads descriptions to convince customers to click. If your target audience connects with your ad emotionally, you are more likely to see an increase in your conversions and sales from Google ads.
4. Use special characters
You can use special characters like % and $ in your Google Ads descriptions to make them more eye-catching. Using special characters in your description is more likely to attract your customer’s attention and make your ad seem interesting. For example:
- Now only $10
- Use code for 30% off
5. Get the length right
The length of your description can affect how it appears in listings and looks to your readers. Keep in mind that the length of a Google Ads description is limited to a maximum of 90 characters. If your description is too long, it can be less interesting to potential customers, and the full Google ads description may not be displayed.
6. Add a Call to Action (CTA)
The final step to writing an effective Google Ads description is adding a Call to Action (CTA) at the end. This should convince the reader to click on your ad by asking them to take an action. Your Google Ads descriptions should attract the interest of potential customers by letting them know what you can do for them.
Some examples of a CTA:
- Shop Now
- Order Here
- Get Instant Quote
- See Pricing
- Check Eligibility
- Get the Deal
7. Write with Free AI copywriting tool
You can do much more than just write a description for Google Ads with Simplified’s free AI tools! It can help you do everything from writing blog outlines, ads, product descriptions, and captions to so much more. Learn how to use all our AI & design features with Simplified Academy. Now, do more for free with an all-in-one platform: Simplified.co